Designing a compliant DTC eCommerce solution for gifting alcohol products

In June of 2021, Cocktail Courier came to Codal in need of an eCommerce transformation. Design was a key consideration, to ensure the brand's personality oozed through the website but still allowed both business and leisure customers to have an incredible user experience. The company needed a fast, engaging online shopping experience, as well as an efficient, compliant system for fulfilling large group orders which needed to be delivered in multiple locations and splitting payments between vendors. They required a full techstack optimisation to ensure subscriptions and customer experience were at the forefront of the customer experience.

Cocktail Courier’s new eCommerce infrastructure supports a fast, responsive, and fun customer experience that’s currently shaking up the alcohol industry. With the ability to purchase a wide variety of creative cocktail kits for up to 500 recipients at once, customers can use this website to serve all kinds of personal and professional occasions. What’s more, the Cocktail Courier team can fulfil these orders effectively, while also maintaining industry compliance, streamlined workflows, and high business scalability.
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Supported by BigCommerce and other key technology partners, The Cocktail Courier saw an increase in CVR and a focus on B2B, large group ordering. We continue to work with TCC with our CRO services to help drive the businesses KPI’s on a monthly basis!

BigCommerce Avalara, Stripe, ShipStation