Mahlkönig's coffee grinders are the Rolls Royce’s of the coffee industry. They required a solution which enabled customers to purchase new/replacement parts for the grinders which amounts to over 800 SKU’s (and counting) Whilst, allowing customers to browse Grinders and find a local distributor. A simplified shopping experience was the goal.
The Result
Codal created a Bespoke Shopify Plus store within 4 months featuring custom built product pages for over 800 SKUs, boosted the site’s conversion rate from 2% to 4.21%, and increased average order value from £120.12 to £212.42.
Codal delivered an online store that embodied both the Mahlkönig brand and offered an easy-to-use, effortlessly navigable customer experience. Allowing Mahlkönig to take full advantage of Shopify as a true SAAS platform.
Key Aspects to this eCommerce Transformation
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Design System Centralization
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Front-end Development
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Visual Design and Interaction
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Testing, Testing, Testing
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Process Flows & User Journey Maps
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Release
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Going headless & composable for an international outdoor retailer
