The technology-first methodology that moves your brand forwards

Technology-driven solutions, combined with data-driven customer experience optimizations. Fresh logo-to-market store, modernization of a legacy business, or re-platforming to a Open-SaaS solution - we’re here for you.

eCommerce Strategy & Discovery

Identifying problems and opportunities, then defining what we need to build and how to build it.

Data Analysis

Analyzing data from multiple sources to understand the current site’s performance and pain points, helping us identify opportunities to improve metrics.

Tech Stack Analysis

Evaluating each third-party and homegrown solution’s scalability, ease of integration, and cost of ownership. 

Ecosystem Mapping

Presenting a complete picture of the future-state architecture with all recommended technologies and data flows. 

User Journey Mapping

Utilizing data and insights to understand baseline expectations and unique optimizations for various user types.

Feature Prioritisation

Solidifying every feature to be built, then determining which features should be prioritized for the MVP launch vs later releases. 

Roadmapping

Developing a roadmap to success that covers key milestones and deliverables, providing all parties with full visibility into our process. 

eCommerce Strategy & Discovery

Identifying problems and opportunities, then defining what we need to build and how to build it.

Data Analysis

Analyzing data from multiple sources to understand the current site’s performance and pain points, helping us identify opportunities to improve metrics.

Tech Stack Analysis

Evaluating each third-party and homegrown solution’s scalability, ease of integration, and cost of ownership. 

Ecosystem Mapping

Presenting a complete picture of the future-state architecture with all recommended technologies and data flows. 

User Journey Mapping

Utilizing data and insights to understand baseline expectations and unique optimizations for various user types.

Feature Prioritisation

Solidifying every feature to be built, then determining which features should be prioritized for the MVP launch vs later releases. 

Roadmapping

Developing a roadmap to success that covers key milestones and deliverables, providing all parties with full visibility into our process. 

“If we do our job right, we can help the economy grow by enabling online merchants.”

— Bar Geron CEO, Balance
Codal built a new custom gateway upon BigCommerce for Balance, enabling B2B customers to checkout quicker with more payment options than ever.
Dan Fertig Bigcommerce

Project Delivery

Turning project requirements into results with an Agile approach, 100% transparency, and rapid turnaround times. 

Design System Centralisation

Managing design components, establishing frameworks, and automating tasks through a unified solution, embedded across the organization.

Visual Design

Crafting a visually appealing, personalized eCommerce experience that aligns with brand identity and purpose. 

Third-Party Integrations

Integrating best-in-breed third-party tools for payments, shipping, taxes, reviews, content management, data analytics, and more.

Testing, Testing, Testing

Validating user journeys, loading times, accessibility, and compatibility with required browsers and devices through both manual and automated tests.

Release

Training employees on updated workflows and strategically rolling out new releases to ensure maximum impact. 

Project Delivery

Turning project requirements into results with an Agile approach, 100% transparency, and rapid turnaround times. 

Design System Centralisation

Managing design components, establishing frameworks, and automating tasks through a unified solution, embedded across the organization.

Visual Design

Crafting a visually appealing, personalized eCommerce experience that aligns with brand identity and purpose. 

Third-Party Integrations

Integrating best-in-breed third-party tools for payments, shipping, taxes, reviews, content management, data analytics, and more.

Testing, Testing, Testing

Validating user journeys, loading times, accessibility, and compatibility with required browsers and devices through both manual and automated tests.

Release

Training employees on updated workflows and strategically rolling out new releases to ensure maximum impact. 

FAQs

For more information about Codal and our services, get in touch with a member of our team today!
What’s the need for discovery?
Discovery is the initial onboarding phase of the project, whereby a small team of product managers, strategists, designers, and developers work together to generate a clear vision of the project’s goals and requirements.

This shared vision helps reduce time, money, and resources by mitigating risk and determining the most efficient ways to sequence work in the delivery phase.
I know what platform to use - why would I do discovery?
While not required for all projects, we highly recommend a Discovery stage. 

This process allows us to outline the best migration strategy for your new eCommerce platform. To ensure a maximum ROI, we’ll determine which requirements should be handled by built-in features, third-party integrations, or homegrown solutions—then make a plan for implementation.
What if I don’t have brand guidelines or a design system?
No problem! Our team of experts will help you establish logos, colors, typography, and other visual branding elements, as well as a design library with patterns and components—all of which can be accessed, maintained, and updated from a centralized location.  
How quickly can we go to market?
Codal is known for successfully planning, executing, and launching eCommerce solutions for merchants with tight deadlines. From outlining the optimal MVP feature list, to setting up multiple Agile teams that work in parallel, we’re able to go to market fast—without sacrificing quality. 

For example, we migrated Thermos’ entire eCommerce infrastructure from Magento to Shopify Plus in just eight weeks. 
Can we do CRO / Managed Services without a Codal build?
Yes! Our team will get to know your target audience and existing customer journey, then plan and execute a CRO campaign tailored to your business.
Can we transition from another agency?
Yes! Codal has years of experience and a proven process for moving businesses away from their legacy agency. 

Let’s Talk About Your Next Big Project

Our eCommerce team would love to hear from you.
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