Product Strategy & Innovation

Designing and developing cutting-edge, scalable digital products for any user type.

Our Key Product Strategy & Innovation Solutions

Discovery & Strategy

Codal identifies your customer needs and pain points, generates ideas, determines the strategic alignment of those ideas against business objectives, and tests potential solutions.

Defining a new product strategy involves analyzing data, conducting market research, evaluating competitors, reviewing your existing digital ecosystem, and interviewing end users and key stakeholders.

With the insights gleaned from Discovery, we can establish a vision for your product and a roadmap for its development and launch.

Service Design

Our team creates and optimizes the delivery of business services, adding value for both your customers and employees. 

Codal’s human-centered approach brings together various stakeholders, customers, employees, and partners to define, create, design, and deploy services that meet user needs and expectations.

Cloud Strategy

A solid cloud strategy can help your business meet its most demanding goals with greater flexibility, agility, scalability, and cost-effectiveness. 

We outline a plan to migrate or deploy applications, services, data, and infrastructure to the cloud, as well as establish policies and procedures for managing those resources. 

Through an in-depth assessment of your existing infrastructure, our experts identify which applications and services are suitable for cloud migration, then determine the best deployment models to adopt, whether it be public, private, hybrid, or multi-cloud.

Web & Mobile Apps

Whether it’s a consumer-oriented app or a transformative enterprise-class solution, Codal leads the web and mobile app development process from ideation and conceptualization to delivery and ongoing maintenance. 

Our seamless, end-to-end custom web and mobile development approach enables high-quality software delivery and improved responsiveness to business and customer demands. 

The scope of our web and mobile app development services include UX/UI design, system integrations, testing, quality assurance, deployment, and maintenance.

Test Strategy

We help your team improve how it builds and tests applications, moving away from testing as a standalone function at the end of development to embedding quality assurance throughout. 

Codal enables your business to develop and implement a comprehensive test strategy for various software applications, providing a tailored approach that aligns with specific goals and requirements. 

We assess current testing processes, define clear objectives, conduct training sessions, monitor the effectiveness of new testing strategies, and provide ongoing guidance to maximize productivity.

Our Latest in Product Strategy & Innovation

Flexport

Launching an app to streamline logistics & supply chain management for Shopify merchants
eCommerce

ExpressMed

Streamlining product catalog management and the path to purchase for a leading health & wellness retailer.
eCommerce

Cocktail Courier

Building a user-friendly, compliant DTC eCommerce website for gifting alcohol products.
eCommerce

ClaimDeck

Streamlining data exchanges and collaborations between insurers and law firms to help reduce costs, drive efficiency, and improve claim outcomes.
Product Strategy & Innovation

Samsung

Establishing an engaging UI text persona through extensive user research & testing.
Experience Design
Helping an innovative pet food brand launch its first eCommerce website.
eCommerce

Moody Tongue

Redesigning the website for an innovative brewery and restaurant in Chicago.
Experience Design

Marketing Attribution

Helping businesses maximize the value of their data through an innovative platform.
Experience Design

M&M Merchandisers

Designing a custom eCommerce solution for a wholesale retailer.
eCommerce
Building a microservices backend to store and analyze massive amounts of medical device data.
Data & AI
Launching a website to help educate people on the efforts to cure epilepsy.
Experience Design

BUILT BY GIRLS

Empowering young women through an advisorship portal with a revamped UX.
Experience Design

DEMDACO

Launching an online B2B sales portal for a specialty retailer’s wholesale clients.
eCommerce

Mark Bell Sling Shot

Streamlining the path-to-purchase for exercise equipment, apparel, and accessories.
eCommerce

Mahlkönig

Building a user-friendly online store for an international coffee grinder manufacturer.
eCommerce

CallPotential

Customizing APIs to connect businesses with a full-stack suite of automation tools.
Product Strategy & Innovation
Developing a transformative workflow management solution for corporate legal teams.
Digital Transformation
Developing a central hub where medical certification boards can manage their accreditations.
Data & AI

RegimenPro

Creating a HIPAA-compliant portal for dermatologists and their patients.
eCommerce

trueCABLE

Helping a low-voltage products supplier better connect with its customers online.
eCommerce
Establishing a superior online presence for an innovative brand in the mobile banking space.
Experience Design

Thermos

Helping a historic brand find its footing in the new eCommerce landscape.
Experience Design
Modernizing vehicle maintenance management in the car rental space.
Product Strategy & Innovation

GOREWEAR

Going headless for an international outdoor retailer.
eCommerce

Charles Schwab

Redesigning an internal compliance tool for a firm with 1.8 million clients.
Digital Transformation
Closing the gap between wealth management advisors and their clients.
Experience Design
Launching a headless eCommerce solution to achieve brand unity in the home appliances space.
eCommerce

Garrett Popcorn

Building a modern eCommerce store for a legendary gift retailer.
eCommerce
Product Strategy & Innovation
ecommerce
Data & AI
Digital Transformation
Experience Design

Product Strategy & Innovation Insights