Designing a custom eCommerce solution for a wholesale retailer.
M&M Merchandisers chose Codal as its design and development partner because it needed a full-stack eCommerce solution that would both enhance the customer experience and streamline product management. The businesses also needed an agency that could integrate its preferred eCommerce platform, Shopify, with its entire technological infrastructure—especially its ERP system.
M&M Merchandisers is a wholesale retailer that offers a wide range of products, from music equipment, to sporting goods, to electronics.
M&M Merchandisers was in need of a revamped eCommerce experience. On the front end, the online store was experiencing low customer engagement and sales. And on the back end, legacy tools were producing inefficient workflows and high costs. To drive revenue and improve business scalability for M&M, Codal needed to modernize its front- and back-end systems with superior tools and integrations.
Codal kicked the partnership off with a technical audit of M&M Merchandisers’ entire technology stack, from its eCommerce platform, to its ERP system, and everything in between. Through stakeholder interviews, market research, and data analysis, our team was able to create a roadmap to success—which focused on building out integrations between critical business applications and developing custom features and functionality for the eCommerce store.
To architect a truly holistic solution for M&M Merchandisers, Codal’s Shopify experts conducted a theme analysis of the eCommerce platform’s vast library of templates, eventually passing the perfect one on to our design team for customization.
Our designers customized the website’s UX and UI, based on the learned goals and expectations of M&M’s target audience. The main focus here—given the wide range of available products on the site—was making the process of locating and purchasing items as fast and user-friendly as possible.
For the new site, we built out features and functionality that would enable new and existing customers to:
In addition to a more customized online shopping experience, Codal needed to streamline M&M’s back-office processes to save time, money, and energy—and ultimately provide more value to customers. Our team integrated the business’ ERP system with Shopify Plus to enable:
On the sales and marketing side of things, we implemented custom features and plugins for recovering abandoned carts, displaying upsell and cross-sell opportunities during checkout, sharing blogs and other helpful content, and processing refunds.
Codal’s partnership with M&M Merchandisers resulted in a fast, intelligent, and effortless eCommerce experience for both customers and employees.
New and existing customers can enter the site, find what they’re looking for, and checkout with little to no assistance from a sales representative, while employees can automate repetitive, time-consuming tasks—such as updating product information and inventory data—and therefore utilize business resources more efficiently.
Our front- and back-end modernization work for this project has given M&M Merchandisers the foundation it needs to succeed in the rapidly growing wholesale eCommerce space.