Helping an innovative pet food brand launch its first eCommerce website.

About the Partnership

While Nulo had found significant success in retail, it had not yet launched its eCommerce presence. Nulo needed a trusted development partner to architect and stand up an eCommerce site that would match the quality of its pet food products. Codal has extensive experience helping brands launch modern, cutting-edge eCommerce solutions without throwing a wrench in their operations. Our task was to help Nulo launch a transformational eCommerce site that would expand its digital footprint and increase revenue without a hitch.

Technology Partners
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Established in 2010, Nulo is one of the fastest-growing pet food brands in the US. Now based in Austin, Texas, Nulo offers a diverse product portfolio that includes kibble, wet food, freeze-dried raw food, treats, and more for both dogs and cats. Its products are created using the highest quality ingredients and are designed to help pets live healthier, more active lifestyles. Nulo products are available in 5,000+ retail stores across North America, Forbes named it one of the “Top 25 Most Innovative US Brands” in 2016, and it boasts an impressive group of brand ambassadors—including professional athletes and well-known Olympians like Michael Phelps and Tara Lipinski.

The Challenge

Nulo needed to bring its customer experience online with a modern eCommerce website. 

Due to its scalability, reliability, and sophisticated app integration capabilities, Nulo chose to build its online store on the Shopify Plus platform. As a certified Shopify Plus partner, Codal is extremely familiar with the ins and outs of one the most capable cloud-based eCommerce platforms—and was therefore well-positioned to stand up Nulo’s first eCommerce site.


Bringing to the table in-depth knowledge and experience around Shopify Plus implementations, Codal collaborated closely with Nulo stakeholders to fully understand the key goals and requirements for this new eCommerce site. 


Working from 70+ designs provided by another agency partnered with Nulo, Codal developers got to work architecting its Shopify Plus site. 

Our team worked to tailor Nulo’s selected theme while building custom-designed pages from scratch. We also implemented an intelligent user interface (UI) to ensure easy site navigation for customers. Once developed, the site was pushed to a staging environment for initial testing, configuration, and migration. 

Nulo was operating an existing website built on the Contentful content management system (CMS). Data from this site—as well as many other different systems—needed to be migrated to its new eCommerce site. Codal engineers mapped out an extensive data migration process that ensured all relevant data was seamlessly transferred over to Nulo’s new Shopify Plus site. 

Among the features and functionality that our team implemented for Nulo’s eCommerce site was a complex product locator. Implemented using Destini, a leading product locator solution, the feature allows customers to easily find Nulo products available at retailers near them.

The Results

Representing its first foray into the world of eCommerce, Nulo’s Shopify Plus website is built for long-term success. 

Thanks to its flexibility and extensive integration capabilities, Shopify Plus was the perfect platform on which to build Nulo’s eCommerce business. Codal’s expert designers and engineers were able to identify exactly how to tailor the Shopify Plus platform to Nulo’s business goals. 

Thanks to our extensive experience in the space, Codal was able to help Nulo launch its first eCommerce site in under 10 weeks.

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