In 2021, consumers spent more than $870 billion online with US merchants, which is over $100 billion higher than in 2020.1 As eCommerce profits continue to grow year over year, consumer expectations change, new trends and technologies emerge, and the online selling space becomes increasingly competitive for businesses across all industries.
In today’s eCommerce environment, finding new ways to improve the customer experience is paramount. Rather than simply setting up a website where people...