Service design

Samsung

Establishing an engaging UI text persona through extensive user research & testing.

Samsung case study image

The Project

Codal partnered with Samsung to establish an effective UI text strategy, recommend changes, and define best practices for a superior user experience across its mobile footprint for the North American market. A long-time proponent of user testing, Codal helped Samsung’s stakeholders see its value and embrace it as a vital step in enhancing the user experience.

Technologies

Comscore
Resonate