Already staffed with their own in-house developers, Marketing Attribution approached Codal to craft the user experience design of their platform from scratch. While primarily a desktop experience, Codal’s design team ensured the platform was both mobile- and tablet-responsive. After a deep dive into Marketing Attributions data engine, our UX designers began mapping out the best way to translate massive amounts of data to a simple, digestible, and visually appealing format.
Codal’s design team translated massive amounts of data into a simple, digestible, and visually appealing format.
Codal’s UXers decided on a modular design approach, using dashboards to keep tasks, graphs, and charts neatly organized and easy to access.
After cementing the platform’s information architecture, Codal began mapping out user flows, charting the user’s journey from onboarding to task completion.
Prioritizing user customization, Codal crafted a way for users to effortlessly create completely personalized dashboards, tailored specifically to their business objectives.