Marketing Attribution

Designing For Big Data

UX DESIGN
DEVELOPMENT

BY THE NUMBERS
100%
CUSTOM
CODED
9
INTEGRATIONS
Marketing Attribution is a digital platform that tracks customer interactions, customer journeys, internal expenses, ROI, and other marketing performance metrics to predict and forecast sales numbers.

Already staffed with their own in-house developers, Marketing Attribution approached Codal to craft the user experience design of their platform from scratch. While primarily a desktop experience, Codal’s design team ensured the platform was both mobile- and tablet-responsive. After a deep dive into Marketing Attributions data engine, our UX designers began mapping out the best way to translate massive amounts of data to a simple, digestible, and visually appealing format.

UX DESIGN

Codal’s design team translated massive amounts of data into a simple, digestible, and visually appealing format.

UI DESIGN

Codal’s UXers decided on a modular design approach, using dashboards to keep tasks, graphs, and charts neatly organized and easy to access.

USER FLOWS

After cementing the platform’s information architecture, Codal began mapping out user flows, charting the user’s journey from onboarding to task completion.

Prioritizing user customization, Codal crafted a way for users to effortlessly create completely personalized dashboards, tailored specifically to their business objectives.

WANT TO LEARN MORE?

Explore more
case studies

Joriki

Cutting Cart Abandonment

HoneyCanDo

Launching to Market, Fast