#BUILTBYGIRLS

Inspiring Tomorrow’s Leaders

UX DESIGN
DEVELOPMENT

BY THE NUMBERS
11,000+
HOURS OF
1:1 MENTORSHIP
4,950
MENTOR-MENTEE
PAIRS
TECHNOLOGIES
#BUILTBYGIRLS is an organization dedicated to the empowerment of young women by providing opportunities and advisorship from some of the leading female voices in the STEM fields. To support their commendable mission, Codal delivered an upgraded user experience with improved onboarding, a revamped user flow, and a robust machine learning algorithm that better paired advisors and advisees.
Through machine learning, UX, UI and development, Codal was able to reduce the matching process from two weeks, to one day.

Codal took their archaic, manual approach to scheduling sessions, and designed a secure system that placed the burden of scheduling on the users themselves. The end result: a vastly improved customer experience, allowing #BBG to redeploy 3 full-time employees.

Codal implemented a custom content delivery system built on a robust Python framework, giving them the ability to edit content on the fly, 24/7. This change saved the #BBG team countless hours per month, and provided their users with regularly updated, relevant content.

USER RESEARCH

To cater to #BUILTBYGIRLS diverse user base, interviews were held with both advisors and advisees of varying interests, experience, and vocation in the tech industry.

UX DESIGN

By leveraging a card-based interface and taking design cues from a “wizard” style data input, Codal streamlined the workflow of two major user tasks.

RAPID DEVELOPMENT

After creating a new sitemap, and undergoing multiple rounds of iterative wireframing, Codal was able to design, develop, and launch Version 1.0 of WAVE’s upgrade within six months.

#BUILTBYGIRLS’s native online portal, WAVE, is a one-stop-shop for both advisors and advisees to onboard to #BBG, build their profile, match with an advisor/advisee, schedule meeting times, and receive prompts and conversation topics for their sessions together.

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