What’s the ROI of UX?
Jenna EricksonMay 16th, 20164 minute read
Jenna is the Marketing Manager at Codal, blogger, and technology + startup enthusiast. With a responsibility of Codal's marketing programs and brand management, she is always strategizing new ways to reach clients through content and inbound marketing tactics. In her free time, Jenna enjoys traveling, cooking and reading.
When it comes to investments of time and money, ROI is a fundamentally important metric. No practical businessman would want to make an investment, however large or small it may be, and see it go to waste. UX research / design is no different.
Entrepreneurs with an interest in developing a mobile application or website need to know that they are investing their money properly. We've put together an infographic that aims to clarify the importance, and specifically, the ROI of UX research & design in mobile application development.
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