Experience Design

Crafting valuable user journeys with an empathy-led approach.

Our Approach to Experience Design

Design Strategy and Innovation

Codal identifies the problems worth solving and the sources of competitive advantage for your digital product through extensive research and exploration. 

Key activities and deliverables include requirements workshops, user journey mapping, service blueprints, competitive analysis, and conceptual designs.

UX/UI Design

Our team explores novel solutions and creates the best experience to address user needs, without ignoring the context use. 

Key activities and deliverables include component libraries, information architecture, wireframes, and interactive prototypes.

Visual Design

We establish a cohesive look and feel for your product while pushing the boundaries of what is possible with animations and other micro-interactions. 

Key activities and deliverables include high fidelity comps, development specifications, and design systems.

User Research and Testing

We bring unarticulated needs to the surface, validating our designs with actual users at each stage of the product development lifecycle. 

Key activities and deliverables include user interviews, usability testing, and performance monitoring.

Our Latest in Experience Design

Mt. Hood Meadows

Creating an intuitive eCommerce experience with dynamic pricing for a premier mountain resort in the Pacific Northwest
Experience Design

Flexport

Launching an app to streamline logistics & supply chain management for Shopify merchants
eCommerce

ExpressMed

Streamlining product catalog management and the path to purchase for a leading health & wellness retailer.
eCommerce

Cocktail Courier

Building a user-friendly, compliant DTC eCommerce website for gifting alcohol products.
eCommerce

ClaimDeck

Streamlining data exchanges and collaborations between insurers and law firms to help reduce costs, drive efficiency, and improve claim outcomes.
Product Strategy & Innovation

Samsung

Establishing an engaging UI text persona through extensive user research & testing.
Experience Design
Helping an innovative pet food brand launch its first eCommerce website.
eCommerce

Moody Tongue

Redesigning the website for an innovative brewery and restaurant in Chicago.
Experience Design

Marketing Attribution

Helping businesses maximize the value of their data through an innovative platform.
Experience Design

M&M Merchandisers

Designing a custom eCommerce solution for a wholesale retailer.
eCommerce
Building a microservices backend to store and analyze massive amounts of medical device data.
Data & AI
Launching a website to help educate people on the efforts to cure epilepsy.
Experience Design

BUILT BY GIRLS

Empowering young women through an advisorship portal with a revamped UX.
Experience Design

DEMDACO

Launching an online B2B sales portal for a specialty retailer’s wholesale clients.
eCommerce

Mark Bell Sling Shot

Streamlining the path-to-purchase for exercise equipment, apparel, and accessories.
eCommerce

Mahlkönig

Building a user-friendly online store for an international coffee grinder manufacturer.
eCommerce

CallPotential

Customizing APIs to connect businesses with a full-stack suite of automation tools.
Product Strategy & Innovation
Developing a transformative workflow management solution for corporate legal teams.
Digital Transformation
Developing a central hub where medical certification boards can manage their accreditations.
Data & AI

RegimenPro

Creating a HIPAA-compliant portal for dermatologists and their patients.
eCommerce

trueCABLE

Helping a low-voltage products supplier better connect with its customers online.
eCommerce
Establishing a superior online presence for an innovative brand in the mobile banking space.
Experience Design

Thermos

Helping a historic brand find its footing in the new eCommerce landscape.
Experience Design
Modernizing vehicle maintenance management in the car rental space.
Product Strategy & Innovation

GOREWEAR

Going headless for an international outdoor retailer.
eCommerce

Charles Schwab

Redesigning an internal compliance tool for a firm with 1.8 million clients.
Digital Transformation
Closing the gap between wealth management advisors and their clients.
Experience Design
Launching a headless eCommerce solution to achieve brand unity in the home appliances space.
eCommerce

Garrett Popcorn

Building a modern eCommerce store for a legendary gift retailer.
eCommerce
Product Strategy & Innovation
ecommerce
Data & AI
Digital Transformation
Experience Design

Experience Design Insights