Our Top Ten Shopify Plugins
Jenna EricksonAugust 04th, 20169 minute read
Jenna is the Marketing Manager at Codal, blogger, and technology + startup enthusiast. With a responsibility of Codal's marketing programs and brand management, she is always strategizing new ways to reach clients through content and inbound marketing tactics. In her free time, Jenna enjoys traveling, cooking and reading.
Marketing: Campaign Monitor
Campaign Monitor brings Shopify admins an easy-to- integrate tool for monitoring their email marketing campaigns. The feature-packed tool has two major selling points: it's pre-packaged segmentation, and it's email builder functionality.
With Campaign Monitor, marketers can target specific segments, broken down into some important categories: high spending customers, repeat customers, first time customers, and newsletter subscribers. With this breakdown, marketers can keep their biggest spenders engaged, their repeat customers rewarded, and their first-time customers rewarded.
With the email builder, marketers can use Campaign Monitor to draw on it's robust library of email templates, employ instant mobile readiness, integrate email reporting and analytics, all in addition to the fundamental email builder functionality.
Price: $9 / mo
Sales: Recover My Cart
Recover My Cart is a beautifully designed, fully automatic, customizable abandoned cart recovery system for your Shopify page. This email-based system automatically adds product images and a checkout button, is fully measurable, follows up a second time if necessary, and even allows for discount codes on abandoned carts, just to give your customers that extra push.
Price: $5 / mo
Social Media: Social Autopilot
Social Autopilot automates an extremely important part of your social media presence by instantly updating your followers whenever your ecommerce store has added a new product or blog post. Every time a new product is listed, the app automatically pushes tweets and more to your followers at random intervals, with customized messages.
The best part is, you never have to touch the app again after you've set it up. It handles absolutely everything, for as long as it's enabled.
Aftership gives you and your customers the ability to view delivery statuses with just one click, by automatically generating a tracking page for each shipment. You can customize the tracking page with your brand logo, store URL, and pictures.
The app also generates delivery notifications to engage with your customers after the sale has already taken place. You can send automatic email or SMS delivery updates to your customers, with custom content, one-click tracking links, and notification frequency settings.
Inventory: Back in Stock
This highly rated inventory app gives your customers the option to opt in for "back in stock" notifications on items that they wish to purchase. As soon as an item becomes available, an email is sent out automatically with a CTA to buy the item.
Back in Stock also brings you the added advantage of measuring demand, not just sales. By knowing how many people would have bought the item if it weren't out of stock, you can know the true demand for your products, and adjust your inventory appropriately.
Price: $19.99 / mo
Sufio is a widely used accounting extension that generates invoices and receipts in a snap. It automatically creates invoices when orders are created, paid, or fulfilled, then sends those invoices to customers by email.
Price: $9 - $49 / mo
Customer Service: Tidio
Tidio is one of the best live chat tools out there. It is extremely straightforward to use, as there is no need to register or make any code changes to use; you simply install the app and start using it.
With this application installed, you can see who is on your site and contact them at any time, send automated messages, and even see what your users are typing before they send you the message.
Price: Free - $12 / mo
Compass is a very popular reporting tool for Shopify, as it is the most reviewed reporting plugin that Shopify has. This plugin allows your team to track and review the revenue, and ROI on all types of channels, including Amazon, Shopify, Facebook, Google AdWords, etc.
Not only does it allow you to track your performance, comparing it to your competitors, but you will stay up to date with automated reports and alerts.
Tools: Infinite Options
Infinite Options gives the user the ability to add customization or personalization to any of your products. An unlimited amount of product customizations can not only increase your revenue but get people talking about your brand.
Edit the drop down menus and checkboxes to make any field you want required. This plugin really does give your users an infinite amount of product options! Who doesn't want that?
Sales Channels: Pinterest
With the Pinterest plugin, your users can browse and complete a purchase without ever leaving Pinterest, using the 'buyable pins' feature. Buyable Pins can be saved for later, repinned, and shared to other users.
Any change that you make to a product listing is automatically synced to your buyable pins. There is really no reason why you shouldn't have this plugin- as it only makes it very simple for users not on your website to make purchases. It is a great way to reach the customers that you want, but aren't visiting your website.