MWC 2015: From Hardware to Hand Wear
Jenna EricksonMarch 13th, 20156 minute read
Jenna is the Marketing Manager at Codal, blogger, and technology + startup enthusiast. With a responsibility of Codal's marketing programs and brand management, she is always strategizing new ways to reach clients through content and inbound marketing tactics. In her free time, Jenna enjoys traveling, cooking and reading.
Codal had the opportunity to visit Barcelona last week in time for Mobile World Congress 2015. We previously covered it here, but have a great report coming back from our delegates! The big theme was innovation within existing hardware and a great deal was there to back it up.
The Startup Culture:
Mobile World Congress is a staple event for the startup world. The fastest way to innovate has been through easily accessible mobile applications -- not developing hardware from the bottom up. It also happens to cost significantly less while exploring the functional prowess of hardware design.
One of the spaces dedicated to startups was the "4 Years From Now" exhibit.
MWC has labeled it as "is an international programme presented by Mobile World Capital Barcelona and GSMA that brought together the best mobile startups and entrepreneurs with investors, accelerators, incubators and corporations from the mobile ecosystem." It is a showcase of what is possible and what consumers, developers, and designers are likely to see in the immediate future of mobility by those that could be the power players of tomorrow.
Serving as a means for incubation, there is a great deal of exposure a startup can receive from this program. It is in year two of operations, so organizers and attendees have to wait to see the aggregated results of this exhibit. Agenda topics were divided into three:
- Disrupted by Mobile
- Internet of Things
- Digital Media
Our Codal Delegates were enamored to see so much progress among attendees as well as excited to meet new global partners to innovate for the future, whether it's four years or not.
The Hardware Though:
MWC serves a launchpad for countless companies and organizations to debut and show off the latest in hardware development. We were impressed by Samsung's foray into the unknown with the Samsung Galaxy S6 Edge. This device has some cutting edge features including a curved screen that has actionable icons on the curved edge.
That's pretty cool in our book, but it serves as a point of interest for designers and developers. How can we use that new interactive space? Samsung has already gone ahead and optimized for navigation and volume controls, but the real story is what hasn't been developed for it yet. In addition, Samsung has integrated a charging plate for the S6, making charging a breeze and quicker than ever.
Another amazing piece of hardware that caught the eye of Codal Representatives was the Huawei Smartwatch, which could give the Apple Watch a run for it's money.
This watch has a bevy of features, which include health and activity tracking, Google Now integrations, 40 watch faces, an AMOLED display, call notifications, and actionable messaging, all running on Android Wear OS.
The interactivity between watch, smartphone user, and smartphone alone will continue to motivate those at the 4YFN exhibit and designers on a global level.
Codal is proud to have been at MWC with cosponsorships from the Illinois Department of Commerce and Economic Activity.