Sanity & Codal: Delivering content anywhere with a composable CMS

Gibson Toombs

May 29, 2024

From marketing copy, to images, to product specs, to legal terms, enterprise companies manage and publish a wide range of content. And in a highly competitive digital landscape where consumers expect personalized and consistent omnichannel customer experiences, this content must be delivered to and optimized for any given front-end experience—whether it be an eCommerce store, marketing website, mobile app, voice assistants, IoT devices, and so on. 

The long-term value of a solid content management system 

Of the top one million websites in terms of user traffic, over 900,000 of them utilize a content management system (CMS).

As front-end teams understand all too well when dealing with a growing content repository, numerous distribution channels, and ever-changing business goals, bottlenecks often emerge in the process of authoring and customizing content, leading to a more rigid, less adaptable, and ultimately less competitive front-end experience. 

To maintain a competitive edge, brands need a content management system (CMS) that supports collaboration and quick pivots, as well as integrates seamlessly with other business systems. 

Enter Sanity. With years of experience evaluating, integrating, and optimizing CMSs for our clients, Codal is proud to partner with Sanity—a cutting-edge headless CMS that many brands are quickly falling in love with, including Burger King, AT&T, PUMA, and… Codal! That’s right, we love Sanity so much, we’re currently utilizing it to manage our new website. 

Sanity has become the top rated CMS in user satisfaction for the past three years. Keep reading to find out why. 

What is a headless CMS?

Before we get into the benefits of Sanity, let’s make sure we understand what a headless CMS is and why so many businesses are adopting this technology. 

The traditional CMS comes tightly coupled to its back-end database, creating limitations in how content can be delivered to front-end users. In most cases, the content can only be published on a single website. So if the business wants to implement new digital channels and devices, its front-end team needs to implement a new CMS to manage the content on those additional platforms. The time spent hopping from one CMS to another to author, update, and publish content adds up quickly, leading to inefficient workflows and slow deployment times. 

A headless CMS, on the other hand, utilizes APIs to make content accessible across multiple channels and devices. By separating front-end elements from back-end code, teams are free to publish content anywhere, without duplicating efforts or creating inconsistencies in the customer journey. Plus, developers can use whatever front-end framework they prefer to deliver content, whether it be Angular, React, Astro, and so on. 

To summarize, here are the key benefits of a headless CMS:

  • Faster content deployment
  • Greater business scalability
  • Smoother omnichannel connectivity
  • More developer freedom and flexibility
  • Lower total cost of ownership

Sanity: More than just a headless CMS

The Sanity Composable Content Cloud offers all the benefits of a headless CMS and more. Built to optimize content experiences and operational efficiency, the platform provides: 

  • Total composability: With the authoring interface decoupled from its back end, teams can integrate new technologies and frameworks swiftly through powerful APIs, without having to overhaul their entire system.
  • A single source of truth: Sanity provides an independent back-end environment—also known as a “content lake”—for centralizing content and metadata in one location. The data is stored as JSON, making it agnostic to the presentation layer, allowing teams to deliver and reuse content for any and all channels. 
  • Customizable workspaces: Users can configure Sanity’s content authoring studio with features, functionality, and interfaces that match their unique needs and preferences. 
  • Real-time collaboration: Teams maintain a shared view of the content’s latest version, and can easily view revision history, make reversions, and specify user roles and permissions. 

These platform differentiators empower teams to collaborate remotely, integrate best-in-breed tools, manage their content repository more efficiently, and run rapid tests and experiments with different types of content. 

For many businesses, the CMS plays an increasingly important role in their ability to pivot and adapt quickly to shifting market trends, customer expectations, and business goals. And Sanity has earned its spot as one of the industry’s leading solutions. 

Partner with Sanity & Codal for a modern front-end experience

“Partnering with Codal has given us access to an extremely proficient team that has vast experience in working with large and complex enterprise solutions. Most importantly, every member of their team, regardless of function, is extremely personable and an absolute pleasure to work with. - Tom Turley, Agency Partnership Lead

If you’re looking to enhance your customer experience across channels and devices, implement a composable CMS that streamlines content management, speeds up deployment times, and eliminates workflow bottlenecks. 

Here at Codal, we can help your business get up and running with Sanity and other composable solutions by modernizing your technological architecture. And on the front end, we’ll design a data-driven customer experience that drives user engagement and conversions. 

To learn more about the power of composable architecture and how to get started, get in touch with a member of our team today!

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