The most successful eCommerce brands in the world allocate at least 5% of their budget to conversion rate optimization (CRO). An effective CRO strategy evolves over time—based on historical data, market trends, and customer expectations—and gradually increases the ROI of your business’ online storefronts.
So what exactly are we talking about when we talk about CRO? First of all, there are many different types of conversions. Depending on your company’s sales and marketing goals or KPIs, you may consider it a conversion any time a user......
