Increase Conversions With Shopify’s Buyable Pins
Keval BaxiNovember 17th, 20165 minute read
Keval Baxi is the Chief Executive Officer at Codal. He oversee's the corporate direction and strategy of the company, focusing on innovation and customer experience. Outside of Codal, his interests include running and exploring new Chicago restaurants.
Since 2004, Canadian based e-commerce company Shopify have all but mastered the point of sale platform.
If you're looking to enter the online retailer market, the Shopify Starter bundle goes for $29 a month.
Shopify has recently partnered with Pinterest to open a new market for their online retailers.
For those who don't know, Pinterest is the self described "catalog of ideas". In layman's terms, it's an Instagram for products. What makes Pinterest such a valuable resource is the fact that average visitor to Pinterest spends a whopping $180 dollars. For comparison, the average visitor to Facebook spends only $80.
The New Blue Button
Pinterest originally had only one button.
Unbeknownst to many Pinterest users, Shopify's plugin has added another button.
Codal's marketing lead, Jenna Erickson, notes that while it is "rare" to see the Buy It button on Pinterest, "expect to see more products that can be purchased locally through Pinterest in the near future".
Clicking the Buy It button allows the user to purchase the product locally in the Pinterest window. The retailer may not get any traffic on their site but they do make a sale.
Even if you already have a Shopify account, making the jump to Pinterest is far from instant.
The first step is to add the Pinterest sales channel to your Shopify store. This can only be done by the store's administrator account.
At this point Pinterest will review your Shopify store to make sure it meets their requirements. If everything checks out, you will then be able to connect your Pinterest business account.
Pinterest and Shopify handle the rest for you.
Your product images will appear on Pinterest with the "Buy It" button to the left of the "Save" button.
Pros of Shopify
Of all the web development tools, Shopify is one of the strongest if you don't know much about writing code but you have a general idea of what you want your website to look like.
Shopify has their own unique programming language known as "Liquid" which is similar to HTML and CSS. If you take the time to familiarize yourself with the language, you'll be able reach higher levels of customization on your site.
One of the best aspects of Shopify is that you can add third-party extension apps to improve the functionality.
On top of the Pinterest compatibility, Shopify also supports Facebook and Twitter transactions. If you're really good at marketing, you might be able to get all of your revenue through Shopify's strong social media integration. Your home page won't get a traffic bump, but your revenue might.
The company takes a 0.5% commission on every purchase, on top of the $29 per month starter bundle.
If you don't have a background in writing code, and don't plan on learning, Shopify makes it very simple to create a site using a template. The third party extensions for Shopify allow you to improve your online store without ever having to write code.
And in the event that your store becomes extremely popular, Shopify has an enterprise-grade store builder that comes with high performance hosting, security features, and 24/7 maintenance and support.
Setting up a few social plugins can mean increasing your conversion rate, and gaining new sales channels, and new customers.
Need help implementing Shopify, or looking for web development help? Come work with Codal today!