Go Mobile: Business on the Move
Jenna EricksonDecember 06th, 20165 minute read
Jenna is the Marketing Manager at Codal, blogger, and technology + startup enthusiast. With a responsibility of Codal's marketing programs and brand management, she is always strategizing new ways to reach clients through content and inbound marketing tactics. In her free time, Jenna enjoys traveling, cooking and reading.
Back in the 20th century, all you really needed to run a small business was a phone number. Things are different now, and if you're expecting to have a successful small business, building a mobile app is a step in the right direction.
Of course, if you don't have a website yet, that certainly outweighs having a mobile app in terms of significance. Plus, having a website in working order can give you a blueprint for what you want the app to look like.
The mobile app development industry is an expanding market. Here are the three strongest reasons to enlist a mobile app developer onto your team:
According to Angie Murphy of Deluxe Small Business Services, "30% of all commerce in the United States is now taking place on mobile devices". That's 142 billion dollars in transactions made from an application.
While it is possible for users to access your website through a browser application, a report posted by AllBusiness says that Americans spend only 14% of their smartphone time on web browser apps.
Going mobile is the quickest way to tap into that pool of customers who are on the go, but prefer not to bother with a mobile browser. You don't need a Ph.D in marketing to understand how this could increase your revenue, but I'll break it down anyway:
The first step to maximizing exposure is to establish some basic goals. In order to make these goals, you really need to have a good understanding of your target market. Don't be afraid to get out there in the field and survey some people.
After you've figured out exactly what the customer wants, it will be easier to write out goals and strategies for marketing. Consider how each aspect in the triple crown of marketing impacts your business and potential app:
- - Product
- - Company
- - Consumer
Promotion in this case refers to the act of raising a customers' awareness of a product or brand. Promotion is a powerful avenue for the increase of sales among loyal customers.
Offering seasonal promotions is one of the best ways to entice phone owners to download your app.
The McDonald's app offers the same promotions as the McDonald's website, but the app is far more successful. According to Survey Monkey, the McDonald's App is currently the 68th most frequently downloaded app in the iOS app store.
The key takeaway here is that you don't need anything fancy in terms of coding. If you aren't sure what kind of content you should build your app around, consider designing a virtual coupon book. You can then update the app to include discounts based on holidays or sporting events.
If you've taken marketing classes, you may be familiar with the five pieces of the "promotional plan:"
- - Personal Selling
- - Advertising
- - Sales Promotion
- - Direct Marketing
- - Publicity
Those are five great ideas to brainstorm around, but don't lose sight of the main goal. At the most basic level, promotion boils down to simply presenting information to the customer in the the most clear and concise manner possible.
3. Ad Space
Selling white space in your company to 3rd Party Marketing Agencies is not a bad way to fund a mobile app for your company. But you need to have some finesse.
Isn't that irritating? Don't do that to your customers. No one wants to see your advertisements, for other companies to advertise on your website. McDonald's doesn't advertise for Burger King with their app, so why would you just give away app real estate to competing organizations? The fall of MySpace was brought on by low quality advertisements in the sidebars.
However, it is possible to profit off of advertising space without being obnoxious. There's nothing wrong without sourcing to a non-native advertising agency, but in order to better curate the content of your site, it is much safer to choose your own native ads.
Conclusion: Mobile Apps Will Increase Revenue
Having a business without an app these days is like driving a car with only three wheels. You might be successful if you're lucky, but it isn't a good idea. Put the spare tire where it needs to go.
Are you wondering "how much does it cost to develop an app?" When you're ready to start building your app and growing your business, get into contact with your premier mobile app development agency, Codal here!