Four Signs That Your UX Design Needs a Revamp
Jenna EricksonJanuary 17th, 201713 minute read
Jenna is the Marketing Manager at Codal, blogger, and technology + startup enthusiast. With a responsibility of Codal's marketing programs and brand management, she is always strategizing new ways to reach clients through content and inbound marketing tactics. In her free time, Jenna enjoys traveling, cooking and reading.
Are you satisfied with the user experience design of your website? Before you answer, take a look at some data.
According to a recent internet poll, 70% of internet users won't trust a poorly designed site.
Most websites have a negative aging effect. Even though just over 50% of users will abandon a page within the first 10 seconds, the likelihood of a bounced viewer decreases for every second that a user stares at the page.
(Source) First impressions are everything. Having an effective UX design could entice users to stay long enough to break the through the 10 second judgement phase.
High Bounce Rating
Well designed web pages should keep the user intrigued with your site. When a user leaves your website after viewing only one page, Google Analytics will incur a penalty on your bounce rating.
If you incur too many bounced users, Google will hide your website behind pages of similar websites with a lower percentage of bounced users.
You can also decrease the number of users who bounce from your site by making it easier to find key bits of information. Use headers to make your writing skimmable, and place the most convincing points at the beginning of an article rather than at the end.
Intuitive navigation is an important part of a good user experience. Most websites will use either a sidebar or an overhead banner for navigation. Either method can work when designed correctly.
One of the most important qualities of navigational panel is that it stays consistent from page to page. Variation in the navigation panel from page to page is disorienting to users and needs to be fixed.
Drop down menus are a great supplement to a navigation panel because they allow you to make better use of the space that you have available.
If you decide to redesign your site with drop down menus, don't be suckered into the gimmicky hover-activation movement. Hover activated drop down menus are essentially incompatible with touch screens, and they don't perform well on devices with low RAM.
A native search bar is a great supplement to a navigation panel. When designing a search bar for your site, you should make sure that the search bar never returns an empty page. The phrase "no results/products" found is almost certain to result in a bounced user.
If a user cannot find something, they cannot buy it, which makes the navigation one of the most important aspects of your website.
According to the marketing site Smart Insights, 2014 was the first year that mobile internet browsers outnumbered desktop browsers.
For this reason, it is mission critical that your website be mobile friendly. Having a website that is non responsive to smart phones is not understandable in this day and age.
Different mobile phones have different levels of compatibility in terms of animations. Mobile versions of a site should be able to run effectively on devices with low RAM, but your website should be tested on all screen sizes to ensure a positive experience.
Making a responsive website isn't as difficult as it once was. The CSS3 (Cascading Style Sheets 3) media queries make it easy to figure out the display size of a device accessing your site.
Menu Style: Hamburger or Traditional
Many apps and websites have non-intuitive menu accessibility. User experience research shows that "at-a-glance" style menus are much more effective than the "hamburger style" menus.
A hamburger style menu is pictured to the left, and an at-a-glance style menu is on the right.
The phrase "out of sight, out of mind" is applicable here. Users are less likely to click on the hamburger icon because they aren't aware that they are in need of updates.
If you aren't using "at a glance" style menus, you might benefit from a redesign.
It may be tempting to include the hamburger menu because it saves space. However, the unfortunate side effect is that most users don't even notice the hamburger style menu icon, and forget that it is there.
Conclusion: Redesigning Your UX Layout is a High Stakes Endeavor
When done well, the redesign of a website's layout could bring a significant boost in traffic. If done poorly, a redesign may put off your returning visitors.
One of the more accurate indicators of whether or not you need a UX revamp is the bounce rating of your site. A bounce rating over 70% indicates that a UX revamp might be in order.
Before you decide that a redesign is indeed necessary, be sure to consult a qualified user experience design agency such as Codal.