When Shopify introduced Plus in early 2014, their plan was to take on the titans of enterprise ecommerce. But what could Shopify–a brand known for being the top choice among mom and pop shops–have to offer enterprise companies, that Magento and SAP didn’t?
Magento Enterprise is a rock-solid platform. There are no doubts in my mind, that if you stick with Magento, you’ll be fine. But is fine good enough? What might you be missing out on by ignoring the newer, shinier competition?
The truth is, quite a bit.
Although both platforms offer up some really good ecommerce functionality, there are some areas where the two differ rather significantly. In general, Magento Enterprise is ideal for systems intended to meet the needs of highly complex B2B eCommerce transactions.
To everyone’s surprise, when Shopify Plus rolled out, there were a number of areas where it surpassed the competition right out of the gate–and in a number of new ways since then. Namely, it excels particularly well when it comes to security, marketing, and third party integration.
Security is so fundamental in the world of ecommerce–you don’t need me to tell you that. Yet, this is perhaps the greatest difference between Shopify Plus and Magento. Although both platforms are PCI Compliant, there is one big factor at play.
Magento Enterprise is a self-hosted platform, meaning that the burden of securing the data on the server is yours. You have to secure your business from security breaches. This translates into higher costs, more time spent, and more headaches.
Shopify Plus is a hosted platform, meaning that Shopify carries the risk of securing your data from breaches in security. So, how do I know they do a good job of that? If you want something done right, do it yourself, afterall. Well, Shopify is Level 1 PCI DSS compliant, meaning your data is protected by the same protocols used by banks to secure your money.
That’s some serious security.
Marketing is mission critical–it is the process which brings your ecommerce business its clientele in the first place. Many marketers lack the technical background required to adequately implement and monitor campaigns from the backend of Magento Enterprise.
Shopify Plus, on the other hand, has a user friendly admin panel that gives your marketing team access to a number of vital marketing functions.
With Shopify Plus, you can track social media campaigns, employ advanced analytics, generate discount codes, and use lot’s of marketing extensions, all from the admin panel.
Shopify Plus was made for integrations. Let’s start with the basics: Plus integrates with FedEx, UPS, and USPS (but not DHL). Shipping is such an important aspect of ecommerce, so it’s mission-critical that it supports these major shippers out of the box.
Shopify also maintains a huge library of third party apps. From marketing, to sales, to social media, to shipping, to inventory and supply chain management, to accounting, to customer service, to reporting, to tools, Shopify has a third party app for everything.
If you’re tired of the high costs and maintenance associated with Magento, it might be time to look into your other options. Shopify has made a pretty strong case for the enterprise clients that may be considering to shy away from Magento.
With the security, marketing, and third party integration advantages posed by Shopify Plus, the choice shouldn’t be too hard for most business owners.
And with the Plus Partner Program, things start getting even more interesting. Shopify reached out to a number of expert agencies, including Codal, and asked them to become the official Shopify Plus expert agencies for their respective cities.
Should you take advantage of the Shopify Plus Partner Program, you’ll be connected with a Plus expert that has proven themselves worthy of implementing solutions of any complexity in the enterprise ecommerce context.
Have any questions about Shopify Plus, or about our involvement in the Partner Program? Reach out to us, we’d love to talk.