Trying to run an online store can be a daunting task without the right tools. An eCommerce platform can provide you with tools to help build your business— if it provides services that best accommodate your business’ needs.
How can you tell if a platform is the right fit for your business? If it’s easy to use, is cost-effective, is providing features that streamline your business’ processes, and has helped grow your business— these are all fair signs that this service is doing what it should. And if not, this platform could be a hindrance to your business’ growth.
WooCommerce is an example of one of these eCommerce platforms. A WordPress plugin, WooCommerce specializes primarily in selling commercial WordPress themes. However, WooCommerce also provides business’ with the opportunity to create their website from scratch with extensions and plugins.
If you’re a merchant who has been using WooCommerce, you may have noticed yourself outgrowing the service. As your business grows, so does your need for an all-in-one platform that offers more functionality. This is typical for any burgeoning business. A company has to change to accommodate its growth. And if this is the case, then it might be time for you to move on from WooCommerce.
As an eCommerce web design company, Codal has worked with multiple growing merchants. We have witnessed—even supported— this growth firsthand, and understand what a business needs from their eCommerce platform.
Here are four telltale signs that it’s time for your business to move off of WooCommerce:
From the getgo of using WooCommerce, you might have had inklings that you are paying too much. And you would be correct! Although WordPress allows the merchant to code and have customization— many of its prices could be combined.
Opposed to an all-in-one service, WooCommerce has unanticipated costs to get a site launched and keep it maintained. Although WordPress can be downloaded for free, and WooCommerce is a free plugin, you still have to pay for your domain name, SSL certificate, web hosting, extensions, and more. WooCommerce initially seems like a bargain; yet, after you add up these individual prices, the service becomes expensive.
WooCommerce fails to offer a service that combines their services. And now that you’re experiencing growth, and adding more plugins to accommodate this growth, it no longer makes sense.
From the beginning, you have been overpaying for WooCommerce. And now that you are growing, this platform will not be giving you the most bang for your buck.
As a plugin, WooCommerce does not provide an all-in-one service. WooCommerce can be complicated to use and has a far too complex setup process. WooCommerce requires a merchant to install WordPress, install WooCommerce, purchase a domain, find a host, consider security measures for your site… the list goes on.
For an eCommerce merchant that is looking to hit the ground running with their eCommerce business, these onboarding steps become a hindrance. WooCommerce then makes their website design process lengthy. WooCommerce has a merchant handle their design through a WordPress theme. Although this allows the site to be more custom, it is time-consuming for any busy merchant.
The merchant also has the option to advance their site with plugins and extensions. And while options are a good thing, there is a fine line between customization and more work to do.
WooCommerce is not making their services easy for a merchant. WooCommerce fails to make their onboarding process and website customization easy. If you are feeling growing pains from all of these pesky time-consuming steps, you are ready to switch.
WooCommerce, unlike other eCommerce platforms, does not provide a 24/7 customer support option. WooCommerce only offers ticket and forum support.
However, for some eCommerce merchants, this is not a feasible option. If you have a pressing question, there is no quick way to get in contact with the support team at WooCommerce. Which is fine if you are an all-knowing human being. However, for most of us, that tends to not be the case.
For most of us, we want our answer to be resolved quickly and directly by a customer support representative. If you find yourself wanting more heavy duty customer support, then WooCommerce is also not fulfilling your business’ needs to the fullest extent.
So you have read this post and have come to terms with the fact that you need to switch from WooCommerce. With this epiphany, you are now in need of a new eCommerce platform.
If you’re looking for an alternative, Shopify remains one of the most popular solutions on the market. Shopify’s services have the ability to provide your eCommerce business with the long lasting support and features that will scale with you.
Shopify provides an all-in-one service that allows business’ to market and function with ease. Named “Kit,” the marketing service has integrations and helps with task completion. In addition to this marketing assistant, Shopify provides an expansive App Store with paid or free options and 24/7 customer service.
Move onto bigger and better services! Now that you know why you should switch, the next question you should be asking yourself is: When?