For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award.

UpCity Award 2022

2022 Local Excellence - UpCity

Expertise.com finds and reviews the top service professionals in over 200 industries across the U.S. Each month, they research more than 60,000 businesses to help customers find the best-qualified professional for their needs

Best Web Developers in Chicago 2022

2022 Best Web Developers in Chicago - Expertise.com

Clutch helps businesses around the globe find the best-fit solution providers they need. It named Codal to its list of the top Python and Django developers of 2022.

2022 Top Python and Django Developers badge

2022 Top Python & Django Developers - Clutch

Awarded to Certified BigCommerce agency partners that have demonstrated commitment to investing in the platform, executing for clients, and generating meaningful business over the last year.

BigCommerce Partner Awards Badge

2021 Partner of the Year - BigCommerce

BigCommerce, leading Open SaaS eCommerce solution, recognized Codal for our work on Garrett Popcorn's website for creating a world-class, visually appealing design that enhances the user experience and leads to higher interactivity and conversion. 

2021 User Experience & Design Award - BigCommerce

Awards

At Codal, we modernize and grow businesses by designing and developing digital solutions that companies, their employees, and their customers love. 

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From our Chicago headquarters, to our Lincoln, UK design studio, to our large engineering office in Ahmedabad, India, Codal’s leadership team is committed to making sure our clients get the most impactful digital solutions out there.

Leadership

Codal is a leading UX and consulting agency with offices in Chicago, the UK and Ahmedabad, India.

About Codal | UX Design & Development Agency | Chicago, IL

At Codal, everyone gets a seat at the table, which means everyone gets to share their unique experiences, perspectives, and approaches. We believe that when you hire people from diverse backgrounds, you bring invaluable new perspectives to the forefront. We strive for open collaboration and transparency across all teams. Around here, the best ideas really can come from anyone. 

We're united around a common goal of delivering high-quality products that help our clients solve real business problems.

Commitment to excellence

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Working together to create an environment that everyone, from the C-suite to the interns, can learn, grow, and thrive in.

Inclusive culture

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We strive to hire diverse talent, and we’re constantly trying to break the mold and find the most unique perspectives to shape our growing organization.

Unique perspectives

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We have the scale and international reach to bring even the most complex, intricate projects to life on the global stage.

Global approach

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Web, mobile, eCommerce, and everything in between. No matter what your project is, Codal has the know-how, tools, and work ethic to get it done.

Wide-ranging expertise

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Our values

A refreshed internal compliance web application with a modernized UX for a firm with 1.8 million banking and tech clients.

Charles Schwab Case Study Image

Looking to stay competitive in the rapidly digitizing financial sector, Charles Schwab enlisted Codal’s services to redesign one of their many internal web applications.

The Problem

Explore Codal’s digital products and discover how Codal served Charles Schwab through data-driven, market-tested web application development.

Web Application Development Case Study | Charles Schwab

Charles Schwab

Going headless for an integrated eCommerce ecosystem.


Gore Case Study Image

GOREWEAR needed a new, modern eCommerce setup to bring its global online retail operations under one roof. As a leading eCommerce design and development agency, Codal was proud to team up with such a brand to deliver a cutting-edge eCommerce solution built to scale.

The Project

How Codal helped GOREWEAR go headless for an integrated eCommerce ecosystem.

Headless eCommerce Case Study | GOREWEAR

GOREWEAR

Creating a superior HIPAA compliant physician-patient relationship in eCommerce.

RegimenPro case study image

In order to grow its network of dermatologists and increase sales on its RegimenPro platform, RegimenPro’s challenge was two-fold. First, it needed to create an intuitive physician portal that allows dermatologists to easily select patient-specific products and manage related regimens for their patients that met HIPAA compliance. Second, a streamlined, straightforward consumer experience was necessary to allow new patients to easily get an extensive regimen and order products for delivery.

Creating a superior physician-patient relationship in eCommerce.

Patient Portal Development Case Study | RegimenPro

RegimenPro

Helping a historic brand find its footing in the modern eCommerce landscape.

Thermos Case Study Image

Thermos, a storied provider of insulated food and beverage containers, knew that it needed an eCommerce transformation. Since 1904, Thermos has developed and manufactured consumer products that harness the power of vacuum insulation. Over 115+ years, the brand has become synonymous with quality, practicality, and durability. Together with its sister brand Lifefactory, Thermos needed to modernize its eCommerce presence.

See how Codal helped this historic brand find its footing in the modern eCommerce landscape.

Shopify Migration Case Study | Thermos

Thermos

Designing and developing a transformative workflow management solution for corporate legal teams.

Proxy Case Study Image

Proxy is a robust legal workflow management tool designed for corporate legal departments. In-house counsel, corporate stakeholders, and outside firms trust Proxy to help them manage important tasks, deadlines, and documents related to legal operations. Proxy helps companies handle anything from small, ad hoc requests to full-scale projects with a simple, intuitive user interface. With extensive organization and delegation functionality, in-house counsel can easily manage workloads, assign tasks, and monitor progress. Proxy’s powerful reporting tools offer actionable analytics on project status, progress, workloads, and efficiency. The solution’s dashboard provides a clear and concise view of the status of your most important tasks, deadlines, and documents for all relevant legal stakeholders.

Introduction

See how Codal designed and developed a transformative workflow management solution for corporate legal teams.

Workflow Management Solution Development Case Study | Proxy

Proxy

About us

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Working pair

Injecting innovation into every step of design and development.

Agile process

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Sustainable, data-driven solutions built to scale.

Innovation and strategy

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We make sure your concerns are met and that you are a contributing member to the success of a project.

Full transparency

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Timely project updates, check-ins, and deliverables.

Real-time status updates

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We promise consistency, clarity, and true partnership. When you work with Codal, you know your project is in good hands.

Reliability & trust

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We believe in building intelligent, forward-thinking products that make the digital world an easier, simpler, and friendlier place.

Quality products

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Our people are experienced, insightful, and willing to go the extra mile.

Expert staff

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We’re able to adapt and respond quickly to shifting needs, priorities, and challenges.

Time to market

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What we do

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The Codal story

Join our team

Work with us

Want to see what we've been working on recently?

Designing a fast, user-friendly eCommerce experience in the low-voltage supplies space.

TrueCABLE case study image

As a trusted partner to GOREWEAR, Codal’s task was to design and develop a responsive, agile eCommerce ecosystem that is able to respond to customer feedback and deliver a superior all-around shopping experience.

Retail/eCommerce

In the summer of 2021, Codal partnered with TrueCABLE to help disrupt and innovate the low-voltage supplies industry—or, more specifically, make the experience of purchasing low-voltage products faster, easier, and more valuable via eCommerce. 

Bell developed the original Sling Shot in 2008 to train his chest while recovering from a torn pectoral muscle. Officially launched in 2010, the Sling Shot quickly became a key piece of equipment for gym rats and fitness newbies alike. Since then, MBSS has grown into a successful eCommerce business, launching additional pieces of equipment—like the popular Hip Circle—while also becoming a popular lifestyle brand. 

As MBSS continued to grow, the company recognized its eCommerce website needed some work. While it was operating on the popular and reliable Shopify Plus platform, the site’s user experience (UX) was lacking. 

As an award-winning design and development agency based in Chicago, Codal has extensive experience in delivering transformative eCommerce solutions that optimize conversion and boost sales. Codal was proud to partner with an innovative brand like MBSS to help refine and improve its eCommerce presence.

Intro

Traditionally, GOREWEAR had contracted much of its eCommerce operations to a third-party provider. This meant that updates to its eCommerce sites were slow to implement, its product time-to-market was impeded, and order fulfillment had a lengthier turnaround time. GOREWEAR sought to bring all of its eCommerce operations in-house in order to deliver a superior customer experience while streamlining internal processes and procedures.

Additionally, GOREWEAR sought to bring two of its sister brands, VIEV and SITKA Gear, under its singular eCommerce umbrella as well.

As a trusted partner to GOREWEAR, Codal’s task was to design and develop a responsive, agile eCommerce ecosystem that is able to respond to customer feedback and deliver a superior all-around shopping experience.

The Challenge

Codal began with an extensive discovery process, designed to understand Thermos’ wants, needs, expectations, and desires from the Shopify Plus platform—as well as establish an understanding of Codal’s approach to the migration process. 

After learning the ins and outs of Thermos’ existing business logic, workflows, and procedural tasks, Codal got to work. Our design and development teams took the information gathered in Discovery to architect a Shopify Plus solution that not only aligned with Thermos’ business and technical goals but also integrated seamlessly with its existing technological ecosystem.

Discovery

Codal’s UX and engineering teams crafted a three-phase plan to meet ACCME’s project
requirements:
- Design several different platform interfaces to meet the specific needs and expectations of each user type.
- Tailor the platform’s layout to complement large amounts of data visualization.
- Engineer the platform’s front end and back end using Angular and Django, a Python framework, respectively.


The Process

Thermos primarily competes in two different industries: sporting goods and home & garden. We gathered KPI averages for businesses in both sectors, then compared those averages to the data from Thermos’ revamped eCommerce website. Here are a few game-changing accomplishments the brand has achieved since partnering with Codal:

Daily sessions on the Thermos site are 1,360.29% greater than the sporting goods industry average, and 1,342% greater than the home & garden average.

Sessions that result in a user adding items to their cart are 75.12% greater than the sporting goods industry average, and 58.68% greater than the home & garden average. 

Sessions where a user makes it to the checkout are 45.62% greater than the sporting goods industry average, and 41.06% greater than the home & garden average. 

In a very short timeframe, Codal helped Thermos launch a cutting-edge eCommerce presence with an optimized customer experience that’s built to scale. With its fulfillment capabilities now aligned with the versatile Shopify Plus platform, Thermos is poised to deliver superior customer experiences and offer its much-loved products to a new generation of consumers.

Codal continues to work with Thermos on enhancing its eCommerce presence via cutting-edge digital solutions. We couldn’t be more proud of what we’ve accomplished so far with Thermos and are looking forward to seeing what the future holds for this historic brand. 

The Result

User-Friendly eCommerce Experience Case Study | TrueCABLE

Shopify Logo

Shopify

TrueCABLE

The challenge for Codal was clear: create an intelligent HIPAA compliant portal for physicians to manage their patients’ regimens, build a platform for patients to get a regimen quickly, and wrap it all up in a streamlined Shopify Plus eCommerce site with a simple and smooth user experience.

Healthcare

RegimenPro is an eCommerce site that disrupts the traditional approach to supplying patients with high-quality skincare products. Branding itself as a “digital premium skincare dispensary,” RegimenPro provides an extensive physicians’ network to help patients connect with a licensed dermatologist and get a customized skincare routine with high-quality products. Then, its RegimenPro marketplace allows patients to easily order these physician recommended products and get them delivered to their front door, taking the traditional appointment scheduling and in-office dispensing out of the equation.

In order to grow its network of dermatologists and increase sales on its RegimenPro platform, RegimenPro’s challenge was two-fold. First, it needed to create an intuitive HIPAA compliant physician portal that allows dermatologists to easily select patient-specific products and manage related regimens for their patients. Second, a streamlined, straightforward consumer experience was necessary to allow new patients to easily get an extensive regimen and order products for delivery.

As a Shopify Plus partner, Codal designs intuitive user experiences that increase and optimize our clients’ conversions. Migrating the RegimenPro marketplace to Shopify Plus provided the perfect platform on which to build a physicians’ portal, as well as create an effortless customer experience.

RegimenPro was confronted with a multifaceted obstacle to increasing sales on its marketplace. To attract more physicians to the platform, it needed an intuitive portal that would alleviate patient pain points around traditional in-office product ordering. These pain points also needed to be addressed on the consumer side, with an easy way for patients not currently seeing a dermatologist to get a customized regimen of high-quality products that they can easily order directly to their door. The challenge for Codal was clear: create an intelligent HIPAA compliant portal for physicians to manage their patients’ regimens, build a platform for patients to get a regimen quickly, and wrap it all up in a streamlined Shopify Plus eCommerce site with a simple and smooth user experience.

__Questions To Answer__
1. How do we make the RegimenPro platform more user-friendly for physicians?
2. How do we ensure consumers can easily get a skincare regimen that feels unique and personal without a trip to the dermatologist?
3. What are ways we can alleviate pain points around traditional in-office skincare product ordering for both physicians and consumers?

Codal began by conducting an in-depth discovery phase with RegimenPro stakeholders, as well as some of its partner dermatologists. Codal’s developers and UX designers were able to work closely with these groups to outline the scope of work, while discussing strategies, technical requirements, and user types of the platform. The collaborative discovery process allowed Codal to explore features and innovative ideas and get real-time feedback from the RegimenPro stakeholders.

Following the extensive discovery phase, Codal’s development team had a clear picture of what features were essential to the success of the new physician portal. Using middleware built on Ruby on Rails and Vue.js, Codal engineers created an intuitive environment for physicians to create and manage unique patient regimens, create pre-set regimens, designate their preferred products, and have visibility into patient ordering.

To provide a superior experience for first-time users without an assigned physician, Codal worked RegimenPro’s partners to create an in-depth quiz to assess users’ skincare needs without ever having to set foot in a dermatologist’s office. After answering nine questions—and providing some supplementary information—the quiz generates a custom skincare regimen, incorporating all of RegimenPro’s products. Working with RegimenPro partner physicians, the Codal team created an extensive logic tree to provide tailored product recommendations based on a user’s age, gender, skin type, and more. This logic tree is capable of producing over 1,600 unique regimens, all backed by actual physician recommendations.

Then, it was time for the UX team to create user journeys to ensure that every interaction on the site is meaningful. Based on these journeys, the UX team built interactive wireframes, which were handed off to Codal’s UI designers to incorporate RegimenPro’s branding and visual motifs. Then, our expert Shopify Plus developers constructed the site based on these wireframes, tying together both the physician portal and the built-from-scratch patient quiz application.

Development

RegimenPro’s new eCommerce site for its RegimenPro marketplace provides a first-class user experience for multiple audiences. For physicians, it provides a central hub to manage all aspects of patient regimens, making it easy to recommend and order products, in-office or remotely. For consumers, RegimenPro offers an easy way to get a custom regimen with a few clicks, saving the hassle of locating a dermatologist, scheduling an appointment, and obtaining products directly from a physician. All constructed on a lean, intuitive Shopify Plus platform, the RegimenPro marketplace provides an easy way for patients and doctors to connect, and establish a high-end skincare regimen backed by cutting-edge research.

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Ruby on Rails

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Vue.js

Thermos came to Codal with an ambitious task: successfully migrate its eCommerce presence from Magento to Shopify Plus in just eight weeks. We’re always up for a challenge and working with a historic brand on a tight timeline sounded right up our alley.

Both Thermos and Lifefactory were operating on a legacy version of the Magento eCommerce platform. To continue to grow and scale its operations, Thermos determined it was necessary to migrate to Shopify Plus, a leader in cloud-based, enterprise-level eCommerce solutions—and a long-term Codal partner. 

Thermos came to Codal with an ambitious task: Successfully migrate its eCommerce presence from Magento to Shopify Plus in just eight weeks. We’re always up for a challenge, and working with a legendary brand on a tight timeline sounded right up our alley. Codal was proud to partner with Thermos to deliver a truly transformational eCommerce experience.

Codal’s UX designers revamped Thermos’ eCommerce presence to reflect the brand’s history and values, while also establishing an intuitive, streamlined customer experience. Our team worked closely with Thermos’ in-house designers, offering expertise on eCommerce best practices and the Shopify Plus platform itself. This helped to ensure the brand was seamlessly integrated into the new eCommerce platform, thus retaining its unique look and feel. 

Design

Codal’s development team provided live workshops, where the Thermos team could watch our engineers code in real time and address any questions or concerns as they arose. Codal also assisted Thermos in bringing all of its order fulfillment capabilities and operations in-house, after separating from a legacy third-party logistics provider.

An innovative and well-respected performance apparel brand with a storied history, GOREWEAR approached Codal to reimagine its global eCommerce ecosystem. Under the W.L. Gore & Associates umbrella, GOREWEAR designs, develops, and manufactures cutting-edge products for endurance athletes to enhance their experience in all-weather conditions. Known for its waterproof and breathable Gore-Tex fabrics, GOREWEAR employs extensive research and development to ensure its products are built to support the world’s most elite athletes, no matter what the conditions.

The first step in the project process was to complete a full discovery. This enabled the Codal team to fully understand GOREWEAR’s current eCommerce ecosystem, including its pain points and challenges. Codal worked in close collaboration with the GOREWEAR team to understand the business logic, workflows, procedural tasks, required input/output information, and tools necessary for the eCommerce site. Additionally, Codal identified, defined and documented all existing and proposed features for the site, while determining all relevant third-party plugins for these features.

Based on information gathered during this discovery process, Codal assembled an execution strategy to deliver a transformative eCommerce solution to bring GOREWEAR into the next generation of online retail.

Codal determined that the best approach for GOREWEAR was to launch a headless eCommerce ecosystem. In a headless approach, the front-end presentation layer of an eCommerce presence is decoupled from its back end. By separating these two elements, GOREWEAR can isolate traditional eCommerce tasks like product and order management from customer-facing, front-end content. Because its eCommerce data is not specifically tied to a single front end, it can be replicated across multiple different sites—including all of GOREWEAR’s global sites, as well as its sister brands VIEV and SITKA Gear. 

Strategy

Codal architected GOREWEAR’s eCommerce solution using BigCommerce as a platform provider. BigCommerce provides a powerful back-end commerce engine to support GOREWEAR’s numerous global sites. It was the perfect template on which to build an innovative eCommerce solution that’s designed to scale.

Codal implemented Contentful as a content and channel management solution, allowing GOREWEAR to easily publish and localize content according to the needs of its individual eCommerce sites. With Contentful, it’s easy for GOREWEAR to manage all of its content—including promotions—across its ecosystem of sites while having them all connect to a singular commerce back end. 

The Codal team also incorporated Vercel into the ecosystem to help GOREWEAR’s developers easily deploy engaging front-end experiences. Vercel is the ideal framework for headless setups because front-end teams can deploy instantly, scale automatically, and easily launch personalized content around the world.

The Codal team also incorporated a number of third-party plugins to ensure a streamlined experience. These included Salsify for product information management, Klaviyo for email marketing, Yotpo for customer reviews, Avalara for automated tax compliance, and Adyen for payment processing.

Codal delivered a headless eCommerce solution that will help GOREWEAR grow, scale, and deliver a superior customer experience. This approach enables GOREWEAR to be nimble and responsive. With a headless eCommerce architecture, organizations can develop the front end independently, while easily managing commerce functions separately. Codal designed and developed GOREWEARs headless solution to be truly flexible and agile, with key functionality like multi-language and multi-currency support to enable connected commerce across its multiple global sites and brands.

For many brands, headless represents the future of integrated eCommerce. Working with our extensive set of eCommerce technology partners— and taking advantage of the flexible and reliable BigCommerce platform—Codal successfully crafted a cutting-edge headless eCommerce solution for GOREWEAR that will enable long-term, sustainable growth for its family of brands.

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BigCommerce

Contentful logo

Contentful

Vercel logo

Vercel

Salsify logo

Salsify

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Klaviyo

Yotpo logo

Yotpo

Avalara logo

Avalara

Adyen logo

Adyen

Codal has been named the BigCommerce 2021 Partner of the Year and recognized for the best User Experience + Design Award.

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Codal

Stephen Yi

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Stephen Yi is the Managing Director of Product & Engineering providing guidance and leadership to all members across both departments.

Keval Baxi

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Keval is the CEO and co-founder of Codal, a global UX design and development agency that helps businesses evolve through digital transformation. 

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Matthew Gierut

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Matt Gierut is the COO and co-founder of Codal, a global UX design and development agency that helps businesses grow through digital transformation.

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Danny Goyal

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Executive VP of Global Operations

Will Norris

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Will is Codal's Design Director. Based in Chicago, he's our go to expert when it comes to UX and UI design.

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Ryan Bloms

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After working at Codal as a senior account manager, Ryan was promoted to a position as Codal's partner manager. Now, he's the company's go-to guy when it comes to all things eCommerce partner related.