For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award.

UpCity Award 2022

2022 Local Excellence - UpCity

Expertise.com finds and reviews the top service professionals in over 200 industries across the U.S. Each month, they research more than 60,000 businesses to help customers find the best-qualified professional for their needs

Best Web Developers in Chicago 2022

2022 Best Web Developers in Chicago - Expertise.com

Clutch helps businesses around the globe find the best-fit solution providers they need. It named Codal to its list of the top Python and Django developers of 2022.

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2022 Top Python & Django Developers - Clutch

Awarded to Certified BigCommerce agency partners that have demonstrated commitment to investing in the platform, executing for clients, and generating meaningful business over the last year.

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2021 Partner of the Year - BigCommerce

BigCommerce, leading Open SaaS eCommerce solution, recognized Codal for our work on Garrett Popcorn's website for creating a world-class, visually appealing design that enhances the user experience and leads to higher interactivity and conversion. 

2021 User Experience & Design Award - BigCommerce

Awards

At Codal, we modernize and grow businesses by designing and developing digital solutions that companies, their employees, and their customers love. 

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From our Chicago headquarters, to our Lincoln, UK design studio, to our large engineering office in Ahmedabad, India, Codal’s leadership team is committed to making sure our clients get the most impactful digital solutions out there.

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Codal is a leading UX and consulting agency with offices in Chicago, the UK and Ahmedabad, India.

About Codal | UX Design & Development Agency | Chicago, IL

At Codal, everyone gets a seat at the table, which means everyone gets to share their unique experiences, perspectives, and approaches. We believe that when you hire people from diverse backgrounds, you bring invaluable new perspectives to the forefront. We strive for open collaboration and transparency across all teams. Around here, the best ideas really can come from anyone. 

We're united around a common goal of delivering high-quality products that help our clients solve real business problems.

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Working together to create an environment that everyone, from the C-suite to the interns, can learn, grow, and thrive in.

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Web, mobile, eCommerce, and everything in between. No matter what your project is, Codal has the know-how, tools, and work ethic to get it done.

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Redesigning an internal compliance tool for a firm with 1.8 million clients

Charles Schwab Case Study Image

Looking to stay competitive in the rapidly digitizing financial sector, Charles Schwab enlisted Codal’s services to redesign one of its many internal web applications.

The Project

Explore Codal’s digital products and discover how Codal served Charles Schwab through data-driven, market-tested web application development.

Web Application Development Case Study | Charles Schwab

Charles Schwab

Going headless for an international outdoor retailer

Gore Case Study Image

GOREWEAR needed a modern eCommerce solution to bring its global online retail operations under one roof. Codal was proud to help this outdoor gear brand revamp its online shopping experience, reach more customers internationally, and streamline internal workflows by migrating to headless commerce architecture. 

How Codal helped GOREWEAR go headless for an integrated eCommerce ecosystem.

Headless eCommerce Case Study | GOREWEAR

GOREWEAR

Creating a HIPAA-compliant portal for dermatologists and their patients

RegimenPro case study image

To grow its network of dermatologists and drive eCommerce sales, RegimenPro’s partnership with Codal had two primary goals. First, we designed and developed a streamlined, HIPAA-compliant physician portal, where dermatologists can select skin care products and manage regimens for their patients. Second, we built a modern DTC experience, so that patients can quickly and easily adopt new regimens and order products for delivery.

Creating a superior physician-patient relationship in eCommerce.

Patient Portal Development Case Study | RegimenPro

RegimenPro

Helping a historic brand find its footing in the modern eCommerce landscape.

Thermos Case Study Image

Thermos, a storied provider of insulated food and beverage containers, knew that it needed an eCommerce transformation to maintain its competitive edge in the industry. Together with its sister brand, Lifefactory, Thermos teamed up with Codal to plan and execute an eCommerce platform migration and UX redesign with a fast turnaround time. 

See how Codal helped this historic brand find its footing in the modern eCommerce landscape.

Shopify Migration Case Study | Thermos

Thermos

Developing a transformative workflow management solution for corporate legal teams

Proxy Case Study Image

NMBL Technologies partnered with Codal to design and develop Proxy, a comprehensive workflow management tool for the legal space. Founded in 2018 by attorneys and tech specialists, NMBL seeks to boost productivity in the legal space for in-house lawyers by building software that streamlines workflows and facilitates effective collaboration. 

See how Codal designed and developed a transformative workflow management solution for corporate legal teams.

Workflow Management Solution Development Case Study | Proxy

Proxy

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Designing a fast, user-friendly eCommerce experience in the low-voltage supplies space.

TrueCABLE case study image

Retail/eCommerce

In the summer of 2021, Codal partnered with trueCABLE to help disrupt and innovate the low-voltage supplies industry—or, more specifically, make the experience of purchasing low-voltage products faster, easier, and more valuable via eCommerce. 

Establishing a powerful online presence was essential for trueCABLE’s success in the competitive, old-school industry of low-voltage supplies. With many of its competitors still relying on the traditional brick-and-mortar shopping experience, trueCABLE saw an opportunity to gain a competitive advantage in the market and better connect with its target audience. Naturally, the business started selling products on Amazon and launched its online store using Shopify Plus. 

After some time, it became evident that trueCABLE’s direct-to-consumer (DTC) eCommerce website wasn’t providing enough value to its customers. Sales, conversions, and general user engagement metrics were all underperforming. And with a relatively small team, trueCABLE didn’t have the time, manpower, or technical expertise necessary to enhance its online customer experience. Enter Codal. 

When the trueCABLE team came to us in the summer of 2021, they presented a list of web design and development needs, which included: 

- A mobile-friendly website
- Streamlined user navigation
- Increased site speed
- Updated homepage and product collection pages
- Advanced product search capabilities 
- A rewards and referral program for customers 

As an award-winning UX design agency with over a decade of experience building and optimizing eCommerce sites, Codal was a perfect fit for the job. Our team had the technical wisdom, skills, and bandwidth to not only deliver on trueCABLE’s initial list of requirements but also provide a multitude of other UX improvements. 

The Challenge

In our initial Discovery stage, the Codal team interviewed trueCABLE’s stakeholders, performed a UX audit of the site, conducted in-depth market research, and analyzed historical business data. With the information gathered from these exercises, we created a roadmap to success—and were ready to start designing, engineering, testing, and deploying new UX features and functionality for the trueCABLE site.  

This would involve leveraging many of the tools and capabilities available on Shopify Plus. As a Shopify partner, Codal has utilized the platform to build and optimize many eCommerce sites. Our developers have ample experience integrating the Shopify Plus platform with proprietary software and third-party plugins—from ERP systems, to inventory management solutions, to email marketing tools, and everything in between.   

Discovery

Our most pertinent goal was to increase trueCABLE’s eCommerce conversion rate from 0.82% to at least 2.5%—the industry standard. We also needed to design a superior customer experience to meet the expectations of the brand’s two main target audiences—commercial buyers and DIYers. 

The commercial buyer persona represents professional low-voltage contractors—hired to plan and execute cabling, wiring, and networking projects for homes, businesses, and so on. These customers are technical in nature and are mostly focused on purchasing high-quality, low-cost products in high volumes—as this contributes to stronger project results, higher margins, and more work for their business. 

To incentivize commercial buyers, we needed to redesign the site to emphasize the quality of trueCABLE’s products. We also needed to create a fast, simple, and transparent process for purchasing items in bulk at a discounted price. 

The DIYer—or jack-of-all-trades—persona represents property owners looking to install ethernet cables, connectors, jacks, and couplers, without the help of a professional service provider. Unlike commercial buyers, these customers are not technical and often need help learning how to complete certain projects. 

The idea here was to redesign the site so that it—as the old adage goes—not only gives the customer a fishing pole but teaches them how to fish. We wanted the experience of browsing the trueCABLE site to be the virtual equivalent of browsing your local hardware store—where all the necessary supplies are there, as well as direct access to insights and recommendations from low-voltage experts. This would involve revamping trueCABLE’s “Cable Academy”—a section of the site where users can find helpful content on a wide range of topics, from cable management, to fiber optics, to link aggregation.

Development

Codal’s UX redesign initiatives have created a faster, simpler, and more impactful shopping experience for trueCABLE’s customers. And our collaboration continues to yield positive results. 

Codal meets with the trueCABLE team once a week to discuss current website developments, address any UX maintenance issues, and come up with additional strategies to improve customer engagement and sales. We’re also in the process of building a new online store that will operate under the trueCABLE brand. 

We’re incredibly proud of the work our team has done with trueCABLE, and are excited to help them continue to shake things up in the low-voltage supplies space. 

The Result

User-Friendly eCommerce Experience Case Study | trueCABLE

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Shopify

trueCABLE

Architecting a Hub & Spoke model for a family of aftermarket automotive brands

APG Case study

Automotive

To accelerate growth for Aftermarket Performance Group (APG) and its family of aftermarket car parts brands, Codal re-architected the business’ entire ecosystem with a headless approach. After establishing a “Hub & Spoke” model for managing each brand’s DTC website, our team implemented innovative custom and third-party solutions to streamline operations for 14 companies selling thousands of products. We also refreshed the UX/UI with advanced site search functionality to achieve a faster, simpler, and more consistent buyer journey across storefronts—and we did all of this in just three months. 

APG needed a unified technology stack to manage the eCommerce experience for its growing team of aftermarket performance parts companies. 

Each online store was powered by a separate eCommerce platform and managed by an isolated team—creating significant inefficiencies across the network, and an opportunity to streamline operations with a headless approach.

On the front end, these DTC storefronts needed a more engaging and consistent user experience (UX)—complete with advanced on-site search functionality—to increase conversions, retain more customers, and maintain their competitive edge in the aftermarket car parts space. 

Codal’s partnership with APG started in April of 2023. Our team interviewed employees from customer service, fulfillment, marketing, product development, and other departments to fully understand and prioritize their legacy system’s chief pain points and opportunities for improvement. We analyzed the business’ entire ecosystem, looking at the wide range of third-party solutions being leveraged across APG’s family of brands, and began imagining a more cost-effective approach. 

Each online store was powered by a separate eCommerce platform, which was costing the business a fortune in licensing fees. Each company under the APG umbrella was relying on disparate tools and processes for managing and tracking their website content, email marketing, and merchandising—resulting in even greater costs and inefficiencies across the board.

From a UX perspective, APG needed more advanced on-site search functionality to help reduce friction and boost conversions. With a customer base made up of auto shop owners, dealers, and enthusiasts, the UX design must enable users to search for specific parts, based on the year, make, and model (YMM) of their vehicle—this being the most efficient and preferred method for the average aftermarket car parts buyer. APG has a wide-ranging inventory with thousands of SKUs—so without the ability to narrow down search results by entering their car’s YMM, customers must spend an arduous amount of time navigating through product listing pages to find the part they’re looking for. 

Codal migrated APG from its legacy system of disparate technologies to a single eCommerce platform, Shopify Plus. Our team implemented a headless architecture, which decouples the front-end presentation layer from its back-end functionality, providing more business flexibility and control over the customer experience. 

With this approach, APG can get new online stores up and running quickly, experiment with different design layouts and content, as well as update and replace third-party solutions for content management, payments, shipping and so on—without having to overhaul the entire system. The API-driven and composable nature of headless commerce will play an increasingly important role as APG acquires more companies, integrates new cutting-edge technologies, and adapts to future industry trends and customer expectations. 

When APG is ready to introduce a new brand, they can simply add a new spoke onto the hub—and that new storefront will already have all of the core features and functionality it needs to operate effectively, with no additional coding required. On top of this core functionality, each company is free to deploy its own unique branding, products, content, and other UI elements—without affecting any of the other sites. 

To achieve a more consistent, intuitive, and engaging customer journey across each brand, APG needed a fresh UX design framework, based on the goals and expectations of its average DTC website user. Here, the main focus was highlighting and optimizing the search feature on each site, so that users could easily enter their YMM, apply other relevant filters, find their vehicle part, add the item to their cart, and check out in just a few clicks. Given the complexity of this UX requirement, our team built a custom search feature from scratch that receives the search query, scans a database of 150,000 SKUs, then displays the right products to the user. 

In just three months, Codal migrated APG to a headless architecture powered by Shopify Plus, developed a scalable Hub & Spoke model for managing core functionality across 14 eCommerce stores, enhanced the customer experience with superior on-site search functionality, and leveraged Bloomreach to translate user data into actionable insights and personalized content. 

These transformations have helped APG lower operational costs, increase customer engagement, and speed up deployment times for new storefronts, products, and features. Post launch, our team is working to further develop the UX/UI and drive conversions for additional storefronts in APG’s network.

Having equipped the business with solutions that enable long-term growth and success, we’re excited to continue fostering innovation for APG, as they continue to dominate the aftermarket automotive industry.

To accelerate growth for APG and its family of aftermarket car parts brands, Codal re-architected the business’ entire ecosystem with a headless approach. Read the full case study here.

Unified Brand Experience for a Network of Automotive Brands Case Study | APG

Bloomreach

yotpo

Yotpo 2023

Streamlining data exchanges and collaborations between insurers and law firms to help reduce costs, drive efficiency, and improve claim outcomes

ClaimDeck hero image

Legal

To help insurance carriers and law firms process insurance claims more efficiently, ClaimDeck aspired to build a litigation management platform that could streamline collaboration between parties, automate workflows, and present data in an intuitive, non-traditional way. Enter Codal. Our team built the platform from scratch, providing elegant UX/UI design, cutting-edge functionality, and a solid data infrastructure that enables limitless possibilities with AI and ML. 

There are many legal communications, documents, and tasks involved in the processing of insurance claims, which are traditionally handled by isolated parties and technologies. When an insurance company recruits a law firm to help resolve one of their claims, the claim adjuster works with the lawyer to achieve the best possible outcome. However, this work is often hampered by disparate communication channels, redundant workflows, incomplete data, and accidental noncompliance with ever-changing industry standards. 

As a result, insurers experience two key issues:

- Claims leakage: This refers to the amount of unnecessary expenditures due to a claim’s process errors and inefficiencies. 
- Unstructured data: When data is siloed across multiple sources, stored in its native format, and doesn’t follow a conventional data model, it becomes increasingly difficult for a growing organization to manage, activate, and share that data.

Insurtech companies have tried addressing these issues in the past, delivering clunky software products to a user base of legal professionals who are anything but tech savvy. ClaimDeck envisioned a new kind of litigation management platform—one that’s as visually appealing and user-friendly as an Apple product—to help users resolve claims more effectively. 

ClaimDeck teamed up with Codal to turn this vision into a reality and go to market fast. Our challenge was to strategize, design, develop, test, and launch this game-changing litigation management platform in just a few months. 

Codal spent weeks learning the ins and outs of claim litigation, conducting research and interviewing stakeholders to nail down project requirements, from the new platform’s overall look and feel to necessary features and functionality. 

We identified two key user types:

Claim adjusters: Individuals hired by the plaintiff’s insurance company to investigate and handle the claim.
Lawyers: Individuals hired by the insurance company to represent the plaintiff and work through the legal proceedings, under the claim adjuster’s oversight. 

The design of the platform needed to convey trust, transparency, security, and accountability. After all, ClaimDeck users would be managing legal documents with sensitive information on the platform. It also needed to stick out among other claim litigation platforms, which typically display data in standard, uninspiring tables—making it difficult for users to tell the story they really want to tell. 

By the end of Discovery, we had outlined a roadmap to success with key deliverables and milestones, and were ready to start building a litigation management platform that:

Makes it easy to assign tasks and check the status of insurance claims; centralizes data from multiple sources into a single location; visualizes that data with customizable charts and graphs for actionable insights; streamlines the auditing process by providing a full and detailed history of activities; allows claim adjusters and lawyers to chat directly on the platform; and stores clean, well-structured data to support AI and ML capabilities down the line.

Codal built a Claim Overview page, where users can find all details relevant to any specific claim, including synopsis, tasks, requests, budgets, settlement negotiations, legal documents, and more. 

To help move claims from one stage to the next, our team built functionality that enables users to create tasks for other users attached to their claim. Lawyers assign tasks to claim adjusters to complete activities that require budget approval, such as authorizing a proposal for a settlement negotiation, confirming whether something is covered by the plaintiff’s insurance policy, hiring an expert witness, and other legal actions. When these tasks show up in their queue, the claim adjuster can either approve or deny the request.  

For greater transparency and compliance, we designed an Activity History page that shows all tasks, requests, and modifications within a claim. Users can see when a task was assigned and completed, and when the name, number, or synopsis of a claim was changed—along with all previous versions of the claim data. With so many moving parts associated with a single claim, scrolling through a long list of activities would be tedious—so we implemented advanced search and filtering capabilities that narrow down the data. 

To help manage each claim’s budget, we designed a page that automatically calculates the cost of certain activities, based on the amount of working hours needed from partners, assistant attorneys, and legal assistants. The cost of these activities is added up and presented as a total budget, requiring no manual calculations from the user. 

Finally, we implemented a messenger feature to improve communication between claim adjusters and lawyers. By enabling both parties to chat directly on the platform, this user-friendly tool eliminates the need for back-and-forth emails and phone calls. Also, similar to the Activity History feature discussed above, all communications from the messenger tool are captured for the sake of auditing. 

Codal operated multiple work streams in parallel to meet ClaimDeck’s desired launch date. In just a few months, we built a best-in-breed litigation management platform that is: 

Easy for insurance companies and law firms to implement in hours, rather than months; seamlessly integrable with other technologies, due to its open API infrastructure; able to ensure data integrity by automatically capturing and maintaining over 1400 data points per claim; continuously improving, with new features and updates released every two weeks cloud native, hosted on AWS; and secure, with an SOC 2 certification.

The ClaimDeck platform centralizes and automates claim management with a slick UX/UI that legal professionals trust. By reducing manual workflows, enabling direct communication between parties, and converting massive amounts of data into actionable insights, ClaimDeck is helping insurers and lawyers around the world become more efficient and analytics driven.

Codal is now helping ClaimDeck utilize all the data that’s been collected since launching the platform to develop advanced AI and ML capabilities. With little to no human intervention, users will be able to:

Accurately predict the health and outcome of a claim; calculate compliance scores for individual claims; ensure data accuracy and completeness; receive assistance from chatbots in reviewing, analyzing, and summarizing documents; predict budgets, valuations, and workloads to anticipate settlement valuations—prior to investing unnecessary time and effort; and seamlessly migrate data to and from other claim management systems like Duckcreek and Guidewire. 

Looking ahead, we’re excited to continue working with ClaimDeck to drive innovation at the intersection of insurance and legal.  

Read how Codal built a cutting-edge litigation management platform for ClaimDeck which streamlines the processing of insurance claims by automating legal workflows, visualizing insightful data, and improving communication between insurers and lawyers.

Streamlined Litigation Management Platform Case Study | ClaimDeck

ClaimDeck

Building a user-friendly, compliant DTC eCommerce website for gifting alcohol products

Cocktail Courier Case Study Image

In June of 2021, Cocktail Courier came to Codal in need of an eCommerce transformation. The company needed a fast, engaging online shopping experience, as well as an efficient, compliant system for fulfilling large group orders and splitting payments between vendors. And in May of 2022, our team—in collaboration with BigCommerce and several other partners—delivered just that. 

From Old Fashioneds, to Pineapple Fizzes, to Triple Spice Margaritas, Cocktail Courier’s team of mixologists create a wide range of seasonal cocktail recipes that make great gifts, whether it be for several friends, or hundreds of clients around the country. However, due to strict industry regulations, selling alcohol online comes with many issues and complexities, especially when fulfilling orders for a large number of recipients across multiple state lines. 

Cocktail Courier’s main challenge was overcoming these regulations—which vary from state to state—while also facilitating a smooth online shopping experience, where customers can intuitively browse through a wide range of recipes, customize orders, ship multiple products to multiple recipients, and more.

The brand’s eCommerce website—powered by Magento at the time—required highly customizable features and functionality, including the ability for customers to ship to multiple recipients and locations under a single order. Also, the company needed help from a number of licensed third-party order fulfillment vendors around the country to deliver products quickly and efficiently, while maintaining both federal and state compliance regarding DTC alcohol shipments. 

To make all of this a reality, Codal was tasked with reimagining Cocktail Courier’s entire technological infrastructure—which would ultimately lead to implementing a new eCommerce platform, payment processor, content management system (CMS), and order fulfillment flow.

We kicked this project off with a six-week-long Discovery process, analyzing the various tools and workflows Cocktail Courier relied on to power its eCommerce experience. Based on our findings, along with the company’s long-term goals and requirements, our team decided that migrating to a headless commerce architecture would be the best step forward. 

Headless commerce involves decoupling an online store’s front-end presentation layer from its back-end eCommerce functionality. In comparison to traditional eCommerce systems with a monolithic tech stack, headless offers greater control when customizing UX and UI elements, since front-end updates don’t create additional work for back-end developers—and vice versa. 

Codal integrated three key technologies to support Cocktail Courier’s innovative cocktail-kit-purchasing experience: BigCommerce, Stripe, and Shipstation. Let’s take a look at how each of these solutions fit into the bigger picture. 

We migrated Cocktail Courier to BigCommerce—one of the top eCommerce platforms in the industry today, and a Codal partner that’s played an instrumental role in many of our projects over the years. With a robust API infrastructure, BigCommerce supports headless solutions and integrates seamlessly with a wide range of third-party applications. 

As mentioned, the laws and regulations around alcohol distribution are strict and vary depending on the territory. To work around this, the company recruited dozens of third-party order fulfillment vendors across the country—so kits being delivered to Los Angeles are handled by one licensed vendor, while those being delivered to Chicago are handled by another. 

The company’s master Shipstation account is connected to the accounts of its fulfillment partners—and admins can set up automation rules based on specific order criteria, like what the product’s SKU number is, where it’s being shipped to, whether it contains alcohol or not, and so on. When an order gets placed on the Cocktail Courier site, Shipstation automatically routes all the order details to the correct vendor. 

When an order is fulfilled, Stripe automatically pays the third-party vendor, and the captured payment is sent to the Vendor Report—a custom dashboard that Codal built to manage split payments between Cocktail Courier and its order fulfillment companies. 

With a simple, user-friendly layout, the Vendor Report automatically calculates and displays the total cost of each order, how much is owed to Cocktail Courier, and the net amount owed to the vendor. This makes it easy for admins to generate invoices and receive payments on each order—all while remaining compliant with federal and state regulations. 

Cocktail Courier’s new eCommerce infrastructure supports a fast, responsive, and fun customer experience that’s currently shaking up the alcohol industry. 

With the ability to purchase a wide variety of creative cocktail kits for up to 500 recipients at once, customers can use this website to serve all kinds of personal and professional occasions—from birthdays, to holidays, to anniversaries, and everything in between. What’s more, the Cocktail Courier team can fulfill these orders effectively, while also maintaining industry compliance, streamlined workflows, and high business scalability. 

Supported by BigCommerce and other key technology partners, Codal continues to collaborate with Cocktail Courier, optimizing the brand’s eCommerce experience via cutting-edge UX and UI design. We’re incredibly proud of the groundbreaking solutions our team has launched so far, and are looking forward to serving up more awesome work soon!

Read how Codal built Cocktail Courier a fast, engaging online shopping experience, as well as an efficient, compliant system for fulfilling large group orders and splitting payments between vendors.

Compliant DTC Website Case Study | Cocktail Courier

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BigCommerce

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Avalara

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Cocktail Courier

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Stephen Yi

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Stephen Yi is the Managing Director of Product & Engineering providing guidance and leadership to all members across both departments.

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Keval is the CEO and co-founder of Codal, a global UX design and development agency that helps businesses evolve through digital transformation. 

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Matt Gierut is the COO and co-founder of Codal, a global UX design and development agency that helps businesses grow through digital transformation.

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Will is Codal's Design Director. Based in Chicago, he's our go to expert when it comes to UX and UI design.

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After working at Codal as a senior account manager, Ryan was promoted to a position as Codal's partner manager. Now, he's the company's go-to guy when it comes to all things eCommerce partner related.

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Inspired by helping others, Hannah is responsible for leading recruiting and managing human resources at Codal.

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