3 Ways Big Data Can Be Used in eCommerce
Taylor CyganAugust 06th, 20184 minute read
Taylor is a content writing intern at Codal, authoring blog posts anywhere from UX design to other facets of the vast World Wide Web. Working alongside the talented members of the Codal team, Taylor works to produce relevant and engaging content. When she’s not immersed in the world of development and design services, Taylor spends her time: reading classic American literature, binge-watching a Netflix series, or ordering an excessively large iced coffee from her local Starbucks.
If you have been keeping a pulse on the tech industry, you have undoubtedly heard murmurings about “big data.” While simply used as a buzzword by some, big data can help increase the functionality of businesses and the quality of service they provide.
Big data can be collected from computers, satellites, mobile devices, customer purchasing patterns, and more. It’s this scope and scale of big data that separates it from traditional data collection softwares.
Although there are many different definitions floating around, big data is essentially collecting data on a massive scale to improve analytics.
Big data is becoming… well, bigger. Statista estimates that by 2018, the global big data market will have a profit of $42 billion.
And if you’re a member of the eCommerce industry, big data could be an untapped market for you. As a software development agency, this upward trend of big data has also captured our attention. So, how can you use big data in your eCommerce business? Here are three ways:
1. You can use it to target your customers and predict their behavior
What if I told you that you could improve the way that you target your customers? Any savvy business owner would most likely jump at that prospect. That’s just one of the use cases of big data: the ability to target a certain customer and feed them products based on their behavior.
And there are quite a few businesses already using this in the eCommerce sector that we can learn from. The eCommerce giant Walmart, for example, uses big data to improve their rewards program. Walmart says that they use big data to, “personalize mobile rollback deals for parents to help them live better by anticipating their needs.” And what does that mean, you may ask?
Walmart is targeting their customers, and drawing them in with reduced prices on products they know those customers like. A more personalized shopping experience for the consumer, and a high likelihood that Walmart will get a sale.
That’s just one way you can use big data in your eCommerce business. Read your customer’s mind, and send them products or coupons that their data is telling you would be a good fit.
Higher revenue for your business, and higher customer satisfaction for your consumers. A win-win.
2. Big data can improve your customer service
As we once said, the mantra of every business owner is “happy customer, happy life.”
Big data can lend a helping hand in increasing a customer’s satisfaction. it can allow businesses to predict delivery times for products more accurately and detect problems before they arise. It also can provide a better read on customer satisfaction levels, which all allow a business owner to have a better understanding of their customers and how to fine-tune their experience.
We see this with Amazon’s anticipatory shipping patent. Although it hasn’t been implemented yet, their concept is essentially delivering a product the customer needs before they even order it. With the data that Amazon has on their customers, they can anticipate when a customer would be ordering a certain product and beat them to the punch.
With this concept, you can satisfy your customer’s demand for a product, before they even know they need it.
Amazon shows us one way that we can use big data in the future. In general, big data can allow us to increase our customer’s satisfaction and generate more sales, all through having a better read on our customers and enhancing our understanding of their behavior.
3. You can optimize your pricing and have a real-time read of the market
Aside from improving your customer’s experience, big data can help your business rival its competitors. With big data and real-time analytics, you can survey if your prices are competitive, be notified if there is an issue marked by a drop in your metrics, and predict the demand of your customers.
Going back to our example of Walmart, they recently teamed up with Microsoft to develop one of the largest data clouds. With this tool, they can price match their competitors, inventory management, and can cut down the time that they respond to issues if they arise in their business.
By teaming up with Microsoft, Walmart has a massive amount of data at their fingertips. As a result, their cutting-edge competitive strategy allows them to obtain a better read of the market.
If you follow in Walmart’s footsteps, you can also get a better idea of the climate of your market, and adjust your business strategy accordingly.
Great, what’s next?
If you’re looking into using big data for your business, that means that you’re seeking to enhance your customer’s experience and better understand their preferences. Which is great, that’s what you should be doing as an owner of an eCommerce store.
However, you should get experienced help before you take that plunge. You should get in contact with an agency that can help you implement these big data mechanisms. A company that specializes in custom software development services will help you ease into the world of big data.
If you team up with the right agency, no challenge will seem too ‘big’ (even if its big data).